Recruitment Marketing Specialist - 12m FTC - West Midlands
Recruitment Marketing Specialist – Publican Partners & Craft Union12 month FTCStonegate Group is the UK's largest operator of pubs, bars, and late-night venues. By fostering an environment where everyone feels welcome, valued, and supported, we reflect the vibrant communities we serve and empower our people to thrive.We are seeking a creative and results-oriented Recruitment Marketing Specialist to join our Publican Partners & Craft Union team at Stonegate Group. The Marketing Specialist will be responsible for driving and supporting lead generation initiatives for Stonegate Group Pub Partners and Craft Union Operators. This position encompasses more than posting opportunities to relevant channels and managing recruitment media campaigns; it is integral in developing, defining, and communicating the company's brands by highlighting and promoting our unique value propositions that distinguish us as the preferred choice for aspiring pub operators.In this role, you will produce engaging content on pub opportunities for our website, ensuring information is distinctive and optimised for SEO. You will design, implement, and oversee recruitment marketing strategies to attract high-calibre candidates, analyse and report on campaign performance, and work collaboratively with the Recruitment team and Regional Managers to ensure campaign effectiveness. Responsibilities include drafting compelling content for social media, creating innovative marketing toolkits, managing an events and campaigns calendar, and leveraging Google Analytics to measure return on investment. Additional duties involve executing e-marketing campaigns, building robust talent pipelines, facilitating seamless candidate transitions, and determining the most effective channels and tactics for reaching target audiences. As a brand ambassador, attendance at industry events, monthly reporting on key metrics, recommending enhancements to the candidate experience, and staying current with industry and social media trends will also be essential. Outstanding copywriting abilities and a passion for employer branding are required.Preferably degree-level education or a background in Recruitment or MarketingPrevious working experience preferably in Recruiting, Human Resources, Marketing or AdvertisingExperience in managing multiple projects of varying degrees of priority with deadline constraints and excellent attention to detailIdeally have experience using an applicant tracking system or a marketing automation platformDemonstrated digital experience (social media management, e-CRM, email build, content creation)Campaign monitoring and analytics experienceCreative and innovative thinkerAdvanced Excel skills - confident using formulas, vlookup and pivot tables.Hands on experience with recruitment marketing softwareFrom lifestyle perks and flexible support to mental health resources, our benefits are designed to help you thrive—both in and out of work.~25 days of annual leave, plus 8 bank holidays, with the option to purchase up to 5 additional days of leave each year~ Bonus Scheme~ Access to discounted Private Medical Insurance through Vitality~ Exclusive discounts on Dental Insurance~ Reward Card via the MiXR app, giving you and your friends 25% off food and drinks as well as VIP entry across our Managed Estate~ Life Assurance which gives access to Help @ Hand~ The Stonegate Xtra portal with access to a wide range of high street discounts and offers~ Discounted access to David Lloyd membership~ Award winning Learning & Development programmes to drive your career
If you have a disability as outlined by the Equality Act 2010 and require reasonable adjustments to be made during the recruitment process, please let us know in advance so that any support, aids or adaptations can be put in place to assist you. You can contact us on recruitment.