Our Beauty & Wellness division empowers consumers with trusted products that support self‑care, from salon‑quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.
Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward‑thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Position:
Assistant Brand Manager, Curlsmith
Department:
Marketing – Beauty & Wellness
Work Location:
United Kingdom, 100% Remote in the Greater London Area. Due to required travel into Central London, only candidates based within Greater London will be considered
What you will be doing:
The Assistant Brand Manager, Global Integrated Marketing for Curlsmith supports the development and execution of global and Lead Market brand marketing initiatives and campaigns. This role helps manage the global marketing calendar, supports creation of global toolkits and content for strategic initiatives, and coordinates with regional teams to ensure smooth adoption of global assets. This role will also collaborate with regional partners to ensure local market needs are met. It is ideal for a rising marketer who is detail‑oriented, highly collaborative, and passionate about global brand building. This role reports to the Associate Director, Global Integrated Marketing.
Global Brand Equity & Stewardship
* Serve as a brand guardian, ensuring global alignment and adoption of brand equity, tone, visual identity, and creative standards.
* Own and maintain global brand guidelines, style guides, and asset libraries.
* Partner with Creative to ensure a consistent, elevated, culturally resonant expression of the brand.
* Review and approve global creative assets and regional adaptations for brand consistency.
Campaign Leadership
* Support development of both global and US‑specific campaigns (for both innovation & hero products), including communications strategy, messaging architecture, campaign ideation, brief creation, timeline management, asset approvals, and asset toolkits.
* Partner with Creative, Media, PR, Social, Influencer, and Regional Brand Marketers to deliver integrated, scalable campaign content.
Photo & Video Shoots
* Contribute to the photo/video shoot concept, planning, and execution.
* Partner closely with creative team to develop shot list.
* Manage model image rights across the brand including contract renewals.
* Work with internal stakeholders to identify all details for model casting and create model brief for creative team.
Global Marketing Calendar
* Own the Global Brand Marketing Calendar, synthesizing regional calendars, retail priorities, and global launches into one cohesive communications roadmap.
* Set sequencing and timing for major brand moments and both global and US creative needs.
Regional Partnership & Enablement
* Gather insights, identify localization needs, and ensure global strategies are actionable for all markets.
* Lead global‑to‑local communication, toolkits distribution, training, and best‑practice sharing.
Product & Forecasting
* Manage creation of packaging artwork to support Global and US product launches.
* Working in conjunction with cross‑functional teams including Product Development and Insights to input on product concept development in the short and medium term.
* Manage the global sampling program for annual forecasts, stakeholder management and assessing ongoing global business needs.
* Lead product portfolio analysis and identification of core business SKU prioritization annually.
* Including conducting regular market and competitor analyses to identify opportunities and threats.
* Seeking input from regional partners.
* Provide recommendations based on market insights.
* Maintaining the product assortment as per the brand architecture at a global level.
US Integrated Marketing Lead
* Lead communication and content strategy to the regions.
* Partner with US Brand Marketing to ensure all master assets meet their broad business needs.
Business Insights
* Develop and maintain regular business reports, including key performance indicators (KPIs), to track brand performance.
* Analyze and interpret data, providing actionable insights for continuous improvement.
* Prepare comprehensive reports & presentations for leadership as needed gathering EMEA, US data vs. KPIs.
* Support on the global P&L’s review monthly.
Budgets
* Support on monthly budget management via leading the purchase order process, onboarding new vendors & monthly budget tracking according to business needs.
Cross‑Functional Leadership
* Lead cross‑functional project teams and manage complex workstreams.
* Influence senior stakeholders and ensure alignment across global Creative, Product, Sales, eCommerce, Social, and Regional Brand Marketers.
Skills needed to be successful in this role:
* Strong creative instincts; comfortable guiding internal creative teams and agencies.
* Exceptional communication, presentation, and stakeholder influence skills.
* Ability to manage multiple complex programs while maintaining high‑quality execution.
* High emotional intelligence and inclusive leadership style.
* Passion for beauty.
* Proficiency in Microsoft Office and modern marketing collaboration tools.
Minimum Qualifications:
* BA/BS in Business, Marketing, International Business.
* 2+ years of experience in brand marketing, integrated marketing, or global marketing.
* Strong project management, organization, and communication skills.
* Familiarity with creative development processes and digital marketing channels.
* Detail‑oriented with a strong sense of brand and visual identity.
* Comfortable coordinating across time zones and collaborating with global stakeholders.
* Experience working in the US beauty market desired.
* Authorized to work in the United States on a full‑time basis.
Preferred Qualifications:
* MBA
* Hair experience
Benefits:
Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.
At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.
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