Overview of Role
We are looking for a Data Analyst to deliver data driven D2C/digital marketing strategy, goals and KPIs for Home electronics, Home appliances and IT product categories.
The Analyst will have an understanding of market conditions, use all or some of these data sources as required to lead the development of the marketing story to help craft D2C/digital strategy for the company product portfolios. The Analyst will collaborate, exchange ideas, and gather requirements from other teams.
This role requires to work at the office 4 days a week.
Key Responsibilities
Manage and update our data processes and automations to ensure they function correctly. Work with strategy, demand generation, merchandising and site experience teams to help architect solutions for reporting, monitoring and testing.
Provide regular business performance updates as well as Ad-Hoc marketing activities campaign performance analysis when requested
Maintain and enhance data quality, including ongoing data cleansing processes and standardisation processes where needed.
Maintain or create data processes documentation as required. Perform list uploads, on an ad-hoc basis, ensuring data quality and compliance before loading.
The Analyst will be comfortable utilising (knowing the limitations and uses) various types of in-house data such as; GA 4 data, Customer data (CRM), Sales data (like Magento or equivalent), Digital Data from Martech platforms – DV360, SA360, GA360
Qualification & Experience
Education, Qualifications & Experience
B.A (or above) degree level or equivalent qualification or experience.
5+ years of experience in data marketing
Degree preferably in any of the following areas: statistics, data science, physics, computer science or social sciences
Ideally the Analyst will be experienced in the use of google marketing cloud tools, SQL and statistical software (R, python, BigQuery)
Advanced excel skills and Data visualisation in Tableau or Locker Studio (preferred)
Strong conceptual, communication (written, verbal, presentation) and collaboration skills
Proven ability to plan, develop, and meet deadlines. A willingness to invent and learn and not afraid to put an idea into action, measure its success, and apply learnings to future decisions
Personal Attributes, Behaviours and Competencies:
Proactive, organised, efficient, detail oriented.
Excellent skills in time management, coordinating and prioritising of projects, problem solving.
Ability to balance multiple, competing directions and manage multiple projects successfully.
Natural ability to build interpersonal relationships and manage conflict.
Experience with, and strong interest in, the analytical side of marketing as it relates to marketing performance, segmentation and overall database health.
Proven project management skills with the ability to manage multiple activities and prioritise tasks.
Excellent oral and written communication skills; including presenting to senior level staff.