Key Responsibilities:
• Marketing Strategy:
• Develop and implement a comprehensive marketing strategy for the business that includes specific project, ensuring alignment with overall business objectives.
• Identify and analyse target audiences across multiple EU countries to tailor marketing campaigns effectively.
• Social Media Management:
• Oversee and manage all social media channels, including content creation, scheduling, and engagement.
• Develop innovative strategies to increase brand awareness and engagement through social platforms.
• Influencer Marketing:
• Identify, negotiate, and collaborate with influencers across the EU to promote the brand and product.
• Build and maintain long-term relationships with influencers to maximise campaign ROI.
• Campaign Management:
• Design, execute, and monitor marketing campaigns, including paid social ads, email marketing, and product launches.
• Ensure campaigns are consistent, culturally relevant, and adapted for each EU market.
• Content Creation:
• Oversee the development of creative marketing materials, including social media posts, blog articles, videos, and ad copy.
• Work closely with designers and content creators to ensure high-quality, engaging output.
• Market Expansion:
• Lead marketing efforts for launches in multiple EU countries, ensuring strategies are localized and impactful.
• Research and adapt campaigns to meet cultural, legal, and consumer preferences in each country.
• Data Analysis & Reporting:
• Monitor campaign performance and generate regular reports on key metrics (e.g., ROI, engagement rates, conversion rates).
• Use data-driven insights to refine and optimise marketing efforts continuously.
• Team Collaboration
• Work closely with product, sales, and operations teams to align marketing strategies with overall business goals.
• Confidentiality:
• Handle sensitive information with the utmost discretion and professionalism, ensuring the confidentiality of specific project details at all times.
Key Attributes:
• Proven experience (2+ years) in marketing, with a strong track record of leading successful campaigns in multiple EU markets.
• Expertise in social media platforms, paid advertising, and influencer marketing.
• Experience in developing and executing multi-channel marketing strategies.
• Exceptional communication and interpersonal skills to liaise with influencers, partners, and internal teams.
• Strong analytical skills and experience with tools like Google Analytics, Meta Ads Manager, and similar platforms.
• Ability to adapt to different cultural contexts and market preferences across Europe.
• Experience managing confidential projects is a plus.
• Fluency in English is required; proficiency in one or more additional EU languages is highly desirable.
Working hours:
Monday–Friday 08:00–18:00 (8 hour shift). We are a 24-7 operation and there may be times when we need you to be flexible with time
Salary and Benefits:
£30K - £35K
• Competitive salary and performance-based bonuses.
• Opportunity to work on high-impact, specific projects with significant growth potential.
• Collaborative and innovative work environment.
• Flexible work arrangements (hybrid options available).
• The opportunity to lead marketing efforts across multiple EU markets, shaping the success of an exciting new product offering within those markets