Responsibilities
* Own the end-to-end customer journey across the Travel websites, mapping, assessing and optimising key journeys; identifying friction points and introducing improvements to drive engagement and conversion, including ongoing review of site navigation, sitemap and menu systems.
* Own and deliver regular website content updates, ensuring accuracy, consistency and alignment with Saga Travel's brand tone, guidelines and commercial objectives.
* Analyse website performance and customer behaviour data independently or with the CRO Lead, identifying optimisation opportunities; track the impact of web changes and report insights and recommendations to the Web Performance Manager.
* Partner closely with marketing teams to support digital campaigns and product launches, owning digital briefs and requirements and ensuring campaign content is effectively delivered, optimised and maintained across the Travel websites.
* Manage the placement, tracking and visibility of phone numbers across the websites to support call tracking, attribution and performance reporting.
* Stay up to date with best practices in digital content, UX and CMS capabilities (Storyblok and Sitecore); recommend and implement enhancements to improve performance and usability.
* Conduct regular content checks and audits to ensure high standards of accuracy, functionality, compliance and governance across the websites.
* Ensure all digital content, documents and customer journeys meet Saga's accessibility standards, working closely with the UX Design Lead to proactively identify, report and remediate accessibility barriers.
Qualifications
* Stakeholder leadership: collaborate with marketing, product, UX and IT stakeholders to align on digital goals.
* Proven experience in website content management and digital customer‑journey optimisation, ideally within a large, customer‑facing website environment; experience in the travel or leisure sector is desirable.
* Strong understanding of website structure, navigation and user‑journey best practices; ability to design intuitive, user‑focused digital experiences.
* Highly data‑driven with proficiency in website analytics tools such as Google Analytics and/or Adobe Analytics, and a track record of using insight to inform decisions and drive measurable improvements.
* Experience working with content management systems (CMS); exposure to platforms such as Storyblok and Sitecore is highly advantageous.
* Excellent communication and stakeholder‑management skills, with confidence to collaborate effectively across marketing, UX, product and technical teams.
* Proven ability to manage multiple priorities and projects simultaneously, delivering to tight deadlines in a fast‑paced environment.
* Strong organisational and time‑management skills, with the ability to prioritise workload effectively and maintain high standards of delivery.
* Exceptionally detail‑oriented, with a passion for quality, accuracy and delivering outstanding customer experiences.
* A proactive, solutions‑focused mindset, with a desire to continually improve digital performance and user satisfaction.
Benefits
* 25 days holiday plus bank holidays; optional purchase of additional leave – 5 extra days.
* Pension scheme matched up to 10 %.
* Company performance‑related annual bonus – up to 5 %.
* Life assurance policy upon joining – 4 × salary.
* Well‑being programme.
* Colleague discounts including family discounts on cruises, holidays and insurance.
* Range of reductions and offers from leading retailers, travel groups and entertainment companies.
* Enhanced maternity and paternity leave.
* Grandparents leave.
* Income protection.
* Access to Saga Academy, our bespoke learning platform.
Company Values
Make it Happen • Do the Right Thing • Customer First • Excellence Every Day • Our People Make Us Special
Saga is the UK’s specialist provider of products and services to people aged over 50. We offer a wide range of travel, insurance, finance and magazine products, and we are committed to an inclusive culture where all colleagues can bring their authentic selves to work. We are proud recipients of a Gold award for Best Customer‑Centric Culture in 2025.
All qualified candidates will receive equal consideration for employment. Equal Opportunities Employer
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