Direct message the job poster from F&F Stores Ltd
Located in Milton Keynes, F&F Stores is a rapidly expanding E-commerce business that thrives on bringing licensed products from beloved brands like Disney, Marvel, Minecraft and iconic football clubs directly to your doorstep.
Our high-quality products include a wide range for the whole family, from toys and fashion to home accessories and beauty items, found on popular E-commerce marketplaces and our own e-commerce website.
Location: Office-based, in Milton Keynes
Contract: Full-time, Permanent
Salary: Up to £40,000
Role Overview:
We are looking for a highly analytical and growth-driven PPC & Marketplace Specialist to take full ownership of our Amazon Marketplace. This role goes beyond PPC management, it requires a strategic mindset focused on driving overall sales growth, profitability, and market expansion.
The ideal candidate is someone who can strategise, execute, and optimise campaigns while also overseeing the overall health and success of the marketplace, working closely with demand planning, inventory management, and customer service teams.
If you are a passionate, goal-oriented individual with the ability to work in a dynamic environment, we look forward to your application.
Key Duties:
* Develop and execute high-performing Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to maximise ROAS.
* Conduct in-depth keyword research, bid optimisation, and competitor analysis to ensure campaigns drive scalable revenue.
* Continuously monitor ACoS, TACoS, CTR, CVR, and other key performance indicators to improve efficiency.
* Manage high-volume campaigns with large ad budgets while ensuring cost efficiency.
* Test and implement new ad formats, audience targeting, and bidding strategies to stay ahead of market trends.
2. Full Marketplace Ownership & Business Growth
* Take full responsibility for the entire Amazon business performance in the market.
* Work cross-functionally with the demand planning team to ensure inventory is replenished based on sales forecasts.
* Collaborate with the customer service team to reduce return rates and improve profitability through enhanced product listings.
* Recommend listing optimisation tactics including product pages, A+ Content, and SEO to improve organic ranking and sales.
* Identify new opportunities for growth, including product expansion, external traffic strategies, and market trends.
3. Performance Monitoring & Data-Driven Decision Making
* Continuously analyse performance metrics and provide actionable insights to improve sales and profitability.
* Create detailed reports on campaign performance, sales trends, and market opportunities, presenting findings to senior management.
* Utilise Excel, pivot tables, and data visualisation tools to simplify complex data and drive strategic decision-making. Competitive analysis: Analysing competitor advertising campaigns to identify areas of opportunity and competitive threats.
* Staying up-to-date with industry trends, new advertising formats, and changes to Amazon's advertising platform.
Required Skills:
* PPC advertising expertise: A deep understanding of pay-per-click advertising principles and best practices, as well as experience managing PPC campaigns on Amazon or other platforms.
* Data analysis and reporting: Strong analytical skills to analyse campaign performance data and produce reports that clearly communicate results and insights.
* Keyword research: Knowledge of keyword research tools and techniques to identify relevant and high-traffic keywords for targeting in ad campaigns.
* Ad copywriting: Ability to write compelling and effective ad copy that accurately represents the product and entices customers to click on the ad.
* Bid management: Experience managing bid strategies and budgets to ensure optimal performance of advertising campaigns while staying within budget.
* Campaign optimisation: Ability to analyse campaign data and make adjustments to improve performance, such as adjusting targeting, ad placement, and ad copy.
* Communication and collaboration: Strong communication and collaboration skills to work effectively across the business, such as marketing, sales, and other product teams.
* Attention to detail: Ability to pay close attention to detail and ensure that campaigns are set up and managed correctly to maximise their impact.
* Continuous learning: A willingness to stay up-to-date with industry trends, new advertising formats, and changes to Amazon's advertising platform
* On-site parking
* Regular social events including summer & end of year parties.
* Spontaneous employee well-being treats
* Vouchers at Christmas to shop with F&F
* Staff Purchases
* Annual Holiday entitlement
* Private medical insurance with Vitality health with various benefits including discounts on a gym membership.
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
* Industries
Retail
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