Area sales representative – central east england

GRS Group

Location: Hybrid / High St, Houghton Regis, Dunstable LU5 5BJ, UK

Job type: Permanent / Full-time

Sector and subsector: Commercial & Marketing | Sales

Salary: Negotiable salary

We are looking for a self‑motivated, driven and adaptable individual who enjoys a challenge to work alongside our energetic team in the Central East region. The role requires a CAN-DO attitude, an ability to learn from any losses and celebrate every win. We are a fast‑paced business with plenty of opportunities for growth so if this sounds like you, we’d love to hear from you!

Build a Territory. Grow a Business. Make Your Mark.

Are you a driven sales professional who thrives on winning new business, opening doors, and building long‑term customer relationships?

At GRS, we’re investing heavily in the growth of our landscaping and paving offer across the Central and East of England. As part of a large and successful group, we combine the stability, resources and support of an established business with the energy and ambition of a rapidly growing division.

This is an exciting opportunity for an Area Sales Representative to play a key role in expanding our market presence across our sandstone and porcelain paving.

JOB PURPOSE

We’re looking for a true sales hunter, someone who enjoys identifying opportunities, generating demand, and converting prospects into loyal customers.

Working with builder merchants throughout the region, you’ll be responsible for promoting our product range, developing new business opportunities, and strengthening relationships with existing customers.

Today, the role is approximately 70% new business development and 30% account management. As you successfully grow your customer base and develop long‑term partnerships, that balance will naturally evolve.

MAIN DUTIES AND RESPONSIBILITIES

• Identifying and securing new business opportunities across the Central and East region.
• Building strong relationships with builder merchants and key decision makers.
• Promoting and developing sales of our sandstone & porcelain paving
• Managing and growing a portfolio of existing customer accounts.
• Creating and executing territory development plans.
• Working closely with internal teams to deliver exceptional customer service.
• Representing GRS at customer meetings, trade events and product showcases.
• Monitoring market activity and identifying opportunities for growth.
• Responsibility for compliance and discharging legal duties with regards to HR and Health & Safety to promote a safe, equitable and legally compliant workplace.

This job description is not exhaustive and may be adjusted periodically after review and consultation. You will also be expected to carry out any reasonable duties, which may be requested from time‑to‑time.

WHAT WE’RE LOOKING FOR

• A motivated and ambitious sales professional with a proven track record in business development.
• Someone who enjoys prospecting, generating leads and winning new customers.
• Strong relationship building and negotiation skills.
• Self‑motivated, resilient and commercially focused.
• Experience within building materials, landscaping products, construction supplies or merchant sales would be advantageous.
• A proactive individual who wants to be part of a growing business and make a genuine impact.
• This is a field‑based territory sales role covering the East Midlands and East Anglia (postcode areas LU, MK, AL, HP, SG, CB, PE, NG, LE, LN, DN, NR and IP). To service the territory effectively, candidates must live within the patch - ideally centrally located.

WHAT YOU’LL GET

• The opportunity to help shape and grow an exciting area of the business.
• The backing of a large, successful and financially secure group.
• Comprehensive product training, including hands on learning in our showroom.
• A portfolio of existing accounts alongside significant new business opportunities.
• Ongoing support, development and career progression opportunities.
• Competitive salary, bonus and benefits package.

WHY JOIN GRS GROUP?

This isn’t just another sales role!

It’s an opportunity to join a growing business at an exciting stage of its journey, where your efforts will directly influence success. You’ll have the freedom to build relationships, develop your territory and create long‑term value, all while being supported by the resources and reputation of a leading industry group.

Team culture, we are all in this to achieve together so we all help each other to develop, learn and work together. Ultimately One Team, One Direction.

GRS Group is a people focused business and we want people to work with us and in turn develop their own career aspirations. This includes accessing our own in‑house academy with National recognised qualifications.

If you’re motivated by growth, enjoy winning new business and want to be part of something that’s building momentum, we’d love to hear from you.