Job Description
About Selina
At Selina Finance, our mission is to provide exceptional value with simple and flexible financial products. We're achieving this by building a next-generation digital lender targeting homeowners across the UK. More than £2tn of equity value is locked up in UK homes, while homeowners still need to rely on high-interest-rate consumer loans, credit cards, or overdrafts. We believe this is unfair and unnecessary. We offer a financing product unlike anything else out there, one that is as flexible as a current account, as affordable as a mortgage, and as easy to apply for as a consumer loan.
We are building an incredible team and culture of high performance, development, reward and recognition, ready for the next phase of our adventure, and this is where you come in
We have quite a few things to be proud of:
We have 19 different nationalities across our London + Manchester offices
Voted as 'one of the fastest-growing businesses in the UK' by Business Leader Growth 500 for 2025
Voted top 30 of 'Tempos 100 best start-ups to work for 2023'
Disability Confident Committed employer
BCorp Certified
Rated Highly In Our Employee Survey On
Workplace Culture
Work Life/Balance
Employee Recognition
As a Mortgage Advisor at Selina Finance, you will manage your own pipeline of customer applications from lead to completion, providing expert advice. Your focus will be on delivering outstanding customer service, meeting individual sales targets, and ensuring full regulatory compliance. You'll play a key role in guiding customers through complex financial decisions, always acting with integrity, transparency, and professionalism.
What will you be doing?
* Manage an active pipeline of secured loan applications, taking ownership from initial enquiry through to completion.
* Deliver tailored advice based on customers' financial needs & preferences, and eligibility.
* Meet and exceed personal sales targets and conversion goals, contributing to overall business performance.
* Provide detailed and clear explanations of interest rates, repayment terms, fees, and affordability assessments to customers.
* Maintain a high standard of customer communication, ensuring a positive and informative journey throughout the process.
* Proactively follow up on new leads, ensuring all opportunities are actioned promptly and professionally.
* Maintain accurate and detailed records in CRM systems, ensuring real-time updates on customer interactions and progress.
* Collaborate with case managers and underwriters to ensure seamless progression of applications and early resolution of potential issues.
* Mitigate concerns proactively to ensure the highest chance of case completion success.
* Operate within FCA guidelines and adhere strictly to Consumer Duty, GDPR, and AML policies.
* Accurately assess and document customer affordability and suitability to protect both the customer and business.
* Stay current with changes in secured lending regulations and product criteria to ensure appropriate advice is always given (CPD).
* Liaise effectively with internal teams (case management, underwriting, and sales operations) to keep cases progressing smoothly.
* Provide performance insights and share customer feedback to help shape future improvements.
* Consistently hit agreed KPIs.
* Actively participate in training and development initiatives, continuously improving product knowledge and sales techniques.
* Seek feedback and coaching opportunities to enhance advisory skills and customer outcomes.
Job requirements
About You
* Proven experience in secured loan or mortgage advice within a regulated environment.
* Strong understanding of FCA rules, secured lending practices, affordability, and risk assessment.
* CeMAP qualified.
* Excellent verbal and written communication skills with the ability to simplify complex information.
* Highly motivated with a customer-first mindset and a strong drive to achieve individual performance targets.
* Competent in using CRM and lead management systems.
What We Offer
* £30,000 - £32,000 base salary, dependant on experience
* 25 days' annual leave, plus bank holidays
* 30 days' work-from-anywhere allowance
* Bi-annual Bonus (discretionary)
* Commission Bonus
* Volunteering allowance
* Growth Shares
* Annual L&D budget
* Cycle to work scheme
* 3% pension contribution
* Monthly socials
* Free access to mental health support via 'Spill'
* A choice of benefits that work for you, courtesy of our benefits platform, 'Thanks Ben'
* Annual £60 cycle allowance for Santander cycles or Evans (via 'Thanks Ben')
* Workplace Nursery Benefit, allowing eligible nursery costs to be paid via salary sacrifice
Our Values
Our values underpin how we work together as a high-performing team, driving our growth and success.
TakeOwnership -
We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems, not finding barriers. We have a bias for action; we move fast and we deliver.
CustomerObsessed
- We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems, not finding barriers. We have a bias for action; we move fast and we deliver.
DriveChange
- We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems, not finding barriers. We have a bias for action; we move fast and we deliver.
EmpowerOurTeam
- We believe that collaboration and teamwork are the cornerstones of success and we set up our team for great achievements
We are an equal opportunities employer and are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.
We also welcome and encourage applications from traditionally underrepresented categories, and provide feedback to any candidate we interview, even if that feedback is speaking to another candidate being more suitable for the role.