Marketing manager

Marketing ManagerThe CompanyWe are recruiting on behalf of a growing international business with a reputation for innovation, quality, and customer-focused solutions. Operating across multiple markets, we partner with a diverse range of commercial customers and deliver products and services that support business operations, customer experience, and large-scale projects. Our culture is collaborative, ambitious, and entrepreneurial. We value individuals who are curious, commercially minded, and motivated by delivering measurable results.The RoleWe are seeking an ambitious and commercially minded Marketing Manager with a strong Product Marketing focus to help drive revenue growth, product adoption, and market expansion. Working closely with commercial, product, sales, and marketing teams, you will play a key role in shaping product positioning, customer messaging, market intelligence, and go-to-market strategies across a diverse product portfolio. This is an excellent opportunity for a Product Marketing professional looking to accelerate their career within a fast-growing organisation where marketing has a direct impact on commercial performance.Key ResponsibilitiesDevelop and execute go-to-market strategies for new and existing products and services.Act as the voice of the customer, ensuring customer insights inform product, marketing, and sales priorities.Define and maintain customer segments, buyer personas, and ideal customer profiles.Conduct market research and competitive analysis to identify opportunities, market trends, and areas for growth.Develop compelling value propositions, product positioning, and messaging frameworks.Create sales enablement tools and customer-facing materials that support product adoption and revenue growth.Support product launches and commercialisation initiatives, ensuring successful market introduction and customer engagement.Monitor campaign, channel, and product performance, providing recommendations to improve effectiveness.Develop content and thought leadership assets including case studies, webinars, presentations, articles, and customer success stories.Collaborate with cross-functional teams to deliver integrated marketing programmes aligned with business objectives.Support industry events, exhibitions, and customer engagement activities.Experience & QualificationsEssentialExperience in a Product Marketing or strong general Marketing Manager, Product Manager, or similar commercial marketing role.Experience developing and executing go-to-market strategies.Strong understanding of product positioning, messaging, customer segmentation, and customer journey development.Experience gathering and applying customer insights, market research, and competitive intelligence.Experience supporting product launches and growth initiatives.CRM experience and confidence using data to inform decision-making.Strong commercial awareness and customer-centric thinking.DesirableDegree qualification in Marketing, Business, Communications, or a related discipline.Experience within a B2B environment.Experience working closely with sales teams and commercial stakeholders.Experience supporting product lifecycle management and commercial growth initiatives.Additional InformationOccasional travel may be required.Skills:Marketing Campaign Management Product Marketing CommunicationsBenefits:Bonus Health Dental Life InsWHJS1_NI