Job Description
Role Purpose:
Riviera has a fantastic opportunity for a highly skilled and motivated Senior Digital Marketing Manager to own the commercial growth strategy for our digital paid media.
The Senior Digital Marketing Manager will lead the digital marketing function and is accountable for driving revenue growth, customer acquisition, and digital performance across all online channels. This role develops the digital marketing strategy, manages budget and performance targets, oversees campaign execution, and ensures alignment with overall business objectives.
Key Responsibilities:
Commercial Growth and Trading Leadership
* Lead Riviera’s commercial growth through digital marketing investment ensuring all channels are connected to Riviera’s economic model - understanding the predicted value and return profiles of customer cohorts
* Develop and execute data driven strategies to accelerate that growth
* Lead day to day digital trading proposing and executing strategies to scale high performing acquisition channels
* Communicate effectively to senior leadership team on investment and return, based on current trading and potential opportunities
Digital strategy and planning
* Develop the annual digital marketing plan and subsequent reforecasts to achieve the company objectives
* Develop customer journey and product mapping to inform targeting, channel plan and landing page experience
* Conduct competitor analysis and market / channel opportunities
* Evaluate emerging platforms, tech and trends for growth opportunities
* Explore AI opportunities
Channel leadership to deliver Performance against targets
* Paid Search including Google and Bing
* Programmatic advertising including working alongside the brand team on VOD and Connected TV
* Affiliate and Partnership marketing
* Paid Social channels including Meta, Reddit and TikTok
* Multi-channel retargeting
* Landing page / website journeys in conjunction with the Senior Ecommerce Manager
* Ensure continuous testing, optimization and performance improvement
Data, analytics and performance management
* Establish dashboards and reporting frameworks to track ROI and performance
* Analyse multi-channel attribution models to optimize spend allocation for growth
* Lead A/B testing and experimentation strategies including creative, messaging and customer journeys
* Develop segmentation and personalization strategies
* Present credibly performance insights and revenue impact to executive leadership team
* Ensure data accuracy and tracking implementation including GA4, CRM and Tagging
Team leadership and cross functional collaboration
* Lead and mentor a team of digital specialists
* Define role, responsibility and performance expectations
* Partner with Commercial Finance to inform growth investment decisions
* Collaborate with brand, creative, ecommerce and sales teams
* Support executive team with strategic insights and recommendations
Skills, Experience & Qualifications
* Proven track record of growth through digital marketing in an ecommerce setting
* Deep expertise in performance marketing and analytics
* Strong commercial / financial acumen and forecasting ability
* Experience managing significant budgets
* Excellent Executive communication skills
* Advanced knowledge of digital marketing platforms
* Experience in the Travel sector desirable but not essential
The salary for this role is up to £75,000 dependant upon skills and experience. We operate hybrid working with 2-3 days per week in the office.