Exceptional Food. Independent Brands. United by Hospitality.
Salary Range:
£35,000-45,000 p.a dependant on experience
Do you love luxury events, creative menus & care about sustainability? The Fendale Group is looking for a Senior Sales and Event Manager.
The Fendale Group brings together a collection of catering brands based in London, united by a passion for delivering exceptional food and hospitality experiences. Our focus is on creativity, quality, and meaningful connections that go beyond the plate. We design and deliver food experiences across all settings, from intimate dinners and weddings to workplace dining and large-scale brand events.
Each of our brands (Caiger & Co., Archies & Spoilt for Choice) brings its own flavour, flair, and focus, but all are powered by one team with a deep understanding of the industry and a genuine care for quality.
Our Values and Culture
We see hospitality as a platform not just for service but for connection, creativity, and change. That is why we are building more than just a group of brands. With community initiatives like Plate for Change and Pillars, a strong commitment to sustainability, and a culture of collaboration, we are working to do things differently and better every step of the way.
Position Overview
We are now firmly on the path to growth and looking for an ambitious and highly experienced Senior Event and Sales Manager to join and lead our team. You will continue our success in selling & delivering creative, amazing events in prestigious London venues and throughout the UK. Our clients include arts, fashion, media, and blue-chip companies entertaining in Central London venues, along with many private events annually.
We currently list a portfolio of exclusive boutique venues.
Candidate Profile
The successful candidate will have strong influencing and closing skills, with a track record of achieving sales in excess of £1.5m per annum. You will make a positive first impression and possess excellent interpersonal, communication, and negotiation skills, with the ability to nurture relationships with a wide variety of stakeholders both internally and externally.
Key Responsibilities
* Lead the development and execution of sales strategies to drive revenue and business growth
* Build and maintain relationships with potential and existing clients
* Leverage your own contacts and network to expand the client base
* Work closely with the marketing team to align sales initiatives and promotional efforts
* Manage and grow existing client accounts, ensuring satisfaction with the service provided
* Provide regular sales reports and updates to senior management
Key Tasks
* Manage all inbound enquiries for Archies and Caiger & Co., ensuring prompt responses
* Proactive sales work for venue catering opportunities
* Write and implement the Sales Plan to increase brand awareness and sales in target markets
* Maintain and develop relationships with existing clients and identify new opportunities
* Attend networking events to build industry and client networks
* Hold weekly sales meetings with the Head of Events and General Manager
* Manage new venue opportunities, including tenders and renewal processes
Experience & Skills
* Ability to demonstrate initiative, working independently and in a team
* Excellent personal presentation, articulate, self-confident, with a flexible and enthusiastic approach
* Catering and hospitality or venue tender experience
* Ability to deal with clients and staff at all levels
* Strong negotiation skills
* Experience with Pipedrive or similar CRM software
* Previous sales and marketing experience, preferably in events and hospitality
* Excellent written and spoken English
Key Results & Objectives
* Achieve sales budget
* Manage a turnover of £1.5m+
Reporting to the General Manager and CEO
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