Company: Nova Pathways
Job Title: Content Creator
Location: ONSITE, London, Canary Wharf
Salary: £28K per annum
Employment Type: Full Time, Monday to Friday (9:00am – 5:00pm)
About Us
We are a dynamic network of higher education institutions, partner universities and recruitment affiliates operating primarily across the UK. We are a fast-growing, international team committed to collaboration, innovation, and service excellence. With a deep understanding of UK education systems and student needs, we help deliver consistent and high-quality support across all of our organisations and partners.
We are a diverse and multinational company and seeking like-minded, passionate individuals to help us progress even further. As we continue to expand, we are looking for a creative and proactive Content Creator to join our team. This role focuses on planning, producing and editing engaging digital content across multiple platforms to support student engagement, brand visibility and recruitment campaigns
Key Responsibilities
* Create engaging photo, video and graphic content for social media platforms including Instagram, TikTok, Facebook, LinkedIn and YouTube, including content featuring both themselves and others on camera.
* Film and edit short form and long form content including reels, interviews, promotional videos, event coverage and behind the scenes content.
* Work closely with the marketing team to develop creative content ideas aligned with campaign objectives and student recruitment goals.
* Produce visually appealing graphics, posters, thumbnails and digital assets while maintaining brand consistency across all brands.
* Assist in planning monthly content calendars and scheduling content across multiple platforms.
* Stay updated with social media trends, platform updates and viral content styles to keep content fresh and engaging.
* Capture content during student events, open days, graduations, campus activities and marketing campaigns.
* Coordinate with students, staff and internal teams to develop authentic and engaging storytelling content.
* Support content performance analysis by reviewing engagement metrics and identifying opportunities for improvement.
* Maintain organised storage of creative assets, project files and content libraries.
* Manage and support paid social media campaigns including media buying, ad boosting and audience targeting across Meta and other digital platforms.
* Monitor organic reach, engagement and content performance across social media channels and recommend improvements based on analytics and insights.
* Assist in analysing campaign data, ad performance and social media metrics to support marketing strategy and content optimisation.
Qualification & Skills
* Previous experience in content creation, social media management, digital marketing or a similar creative role.
* Strong skills in video editing and graphic design using tools such as Adobe Creative Suite, Canva, CapCut or similar platforms.
* Confident and comfortable presenting and speaking in front of the camera for creative outcomes.
* Ability to shoot high quality content using smartphones and cameras.
* Good understanding of social media platforms, trends and audience engagement.
* Creative mindset with strong visual storytelling abilities.
* Excellent communication and organisational skills.
* Ability to manage multiple projects and meet deadlines in a fast-paced environment.
* Knowledge of photography, videography and social media content strategies is preferred.
* Intermediate understanding of branding, marketing and digital content performance metrics.
* A motivated, creative and professional attitude.
If you are passionate about creating engaging digital content and want to be part of a growing education and marketing environment, we would love to hear from you!
Benefits
* Annual leave (7.2 weeks)
* Workplace pension scheme.
* Company Sick Policy.
* Statutory maternity/paternity pays.
* Career development opportunities
* Training and self-development opportunities.
* Gym membership discounts
* Retail discount schemes
* Cinema discounts
* Grocery discounts
* Cycle to work
* Investing and savings opportunities
* Financial wellbeing – personal debt advise.
* Financial wellbeing education
* My Mind Pal (mental fitness)