Overview
The Marketing & Change Communications Consultant is responsible for telling the story of Vodafone Group Enterprise IT, ensuring that the value of our work (for example, market onboarding, ServiceNow programmes, and other strategic initiatives) is clearly understood, visible and celebrated across Vodafone OpCos and Group stakeholders.
This is a hybrid role that blends marketing and change management. As part of marketing, the consultant creates engaging newsletters, brochures, campaigns and visual assets that showcase key achievements and upcoming changes. As part of change management, the consultant shapes and executes communication and engagement plans that support the adoption of critical transformation programmes such as SN4B, ServiceNow rollouts and major platform changes.
The consultant does not need to be deeply technical but must be comfortable working with architects, product owners and delivery teams, translating technical input into clear, compelling and visually strong communications for business audiences.
Responsibilities
* Stakeholder Engagement & Discovery
o Build strong working relationships with Group Enterprise IT leaders, product owners, architects, programme managers and key business stakeholders across OpCos.
o Run structured content‑gathering sessions (interviews, workshops, drop‑in sessions) to capture:
+ Progress and achievements in market onboarding and ServiceNow programmes.
+ Upcoming releases, changes and impacts for OpCos and internal teams.
+ Success stories and lessons learned from early‑adopter markets.
o Maintain a simple, living “communications pipeline” of topics, releases and stories that need coverage each month or quarter.
* Marketing & Content Creation
o Design and deliver a regular Group Enterprise IT newsletter for OpCos and internal stakeholders, highlighting:
+ Key go‑lives and milestones.
+ Market onboarding updates (for example, SNOW4Business, ServiceNow‑based journeys).
+ Featured case studies and “wins” from different markets.
o Develop brochures, one‑pagers, FAQs and explainer decks that clearly articulate:
+ What the programme is, why it matters and what changes it brings.
+ How OpCos and functions benefit from Group‑led initiatives.
o Create visual and graphic assets (infographics, diagrams, simple campaign visuals) for use in:
+ Intranet pages, emails, town halls, Yammer/Workplace posts and presentations.
o Support senior leaders with talk tracks, key messages and slide narratives for internal town halls and steering committees.
* Change Communications & Adoption Support
o Partner with programme/ch ange leads to build communication and engagement plans for major transformation initiatives (for example, ServiceNow, SN4B, new portals, automation capabilities).
o Translate technical releases into clear “what this means for you” messaging for:
+ OpCo CIO teams.
+ Business owners and process owners.
+ Frontline and operational teams as needed.
o Shape and coordinate campaign‑style communications, including:
+ “Coming soon” announcements.
+ Launch campaigns.
+ “What’s changed” / “new capabilities” updates.
+ Adoption nudges and reminders.
o Support feedback loops by designing simple mechanisms (surveys, polls, feedback forms, Q&A channels) and channeling insight back into Group Enterprise IT teams.
* Storytelling & Positioning of Group Enterprise IT
o Position Vodafone Group Enterprise IT as a trusted, high‑value partner for OpCos by:
+ Showcasing real‑world outcomes (time saved, processes simplified, user experience improved).
+ Sharing stories of collaboration between Group and markets.
o Build and maintain a library of success stories and “before/after” narratives that demonstrate:
+ The good work already delivered (especially in market onboarding and ServiceNow).
+ The strategic direction and value of ongoing programmes.
o Ensure all communications consistently reflect the Vodafone brand, tone of voice and design standards.
* Channels, Cadence & Governance
o Define and manage a communications calendar (monthly/quarterly) covering:
+ Newsletters.
+ Programme updates.
+ Launch communications.
+ Leadership messages.
o Coordinate content across multiple channels, such as:
+ Intranet / SharePoint hubs.
+ Email distributions.
+ Collaboration platforms (Teams/Slack/Yammer/Workplace).
+ Internal events and webinars.
o Align content with internal governance (for example, approvals from programme owners, IT leads and HR/Comms where needed).
* Measurement & Continuous Improvement
o Track engagement with key communications (open rates, click‑through, attendance on calls, stakeholder feedback).
o Use this data to refine content formats, messaging and channels, improving reach and relevance over time.
o Capture and present simple dashboards and narrative summaries to Group leadership on communication impact and stakeholder engagement trends.
Requirements
* Skills & Experience
o Strong experience in marketing communications and/or change communications, ideally within a large, complex organisation.
o Proven ability to translate technical/IT concepts (platforms, integrations, system changes) into clear, engaging, business‑friendly narratives.
o Excellent written and verbal communication skills in English, with the ability to tailor style and level of detail to different audiences (executives, OpCo teams, IT teams, business functions).
o Hands‑on experience producing newsletters, brochures / one‑pagers, slide decks and campaign‑style communications for internal stakeholders.
o Practical ability with visual and graphic design tools (for example, PowerPoint, Canva, Adobe tools or similar) to create simple, clean, on‑brand visuals.
o Experience working with multiple stakeholder groups and managing input, reviews and approvals.
o Strong organisation and planning skills, comfortable managing a steady pipeline of content and deadlines.
* Desirable
o Experience in telecoms, IT or digital transformation environments.
o Familiarity with ServiceNow or similar enterprise platforms (ITSM, CSM, HR, etc.) from a communications perspective.
o Background in change management (for example, exposure to ADKAR, Prosci or similar frameworks) and applying it to communications and stakeholder engagement.
o Experience working with distributed international teams and understanding cultural nuances across markets.
* Behaviours & Mindset
o Curious and proactive – actively seeks out stories, examples and data from technical and business teams.
o Listener and translator – can sit with architects or engineers, understand the essence of what they’re saying and turn it into clear messages and visuals.
o Storyteller – naturally frames updates as journeys, outcomes and benefits, not just features.
o Collaborative – works closely with programme leads, Group Comms, OpCo stakeholders and leadership without silos.
o Detail‑oriented but pragmatic – delivers high‑quality outputs without getting blocked by perfectionism.
o Calm under pressure – able to manage multiple parallel programmes and release cycles.
Example Expectations
* A regular, well‑structured Group Enterprise IT newsletter that OpCos find useful and actively reference.
* Visible, professional communication packs and brochures for major initiatives (for example, ServiceNow waves, SNOW4Business onboarding, key platform changes).
* Improved awareness and understanding in OpCos of what Group Enterprise IT is delivering and why it matters.
* Stronger engagement and two‑way communication between Group and markets around transformation programmes.
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