About this job
New Business EPOS Sales Executive (Field-Based)
ICRTouch + LCG Payment Solutions
Location: Field-based across the Midlands - ideally based in Birmingham, West Midlands, Black Country, Worcestershire, Warwickshire, Staffordshire, Shropshire
Salary: Circa £35,000 basic (neg. DOE) + uncapped commission - realistic OTE £70,000 + + plus benefits
Hybrid Role: Field-based with occasional office days in West Bromwich
About the Role
Applause IT are recruiting on behalf of an established and fast-growing EPOS technology provider, specialising in ICRTouch systems and LCG Payment Solutions.
We're seeking a driven, self-motivated New Business Sales Executive who thrives on hunting, winning, and closing new accounts. This is a pure new business role - ideal for a proactive salesperson with a passion for technology and hospitality.
You'll be selling industry-leading EPOS and payment solutions to clients in the hospitality, leisure, and retail sectors - including pubs, restaurants, cafés, takeaways, bars, golf clubs, and independent operators.
Key Responsibilities
1. Proactively identify, target, and secure new business opportunities across the Midlands region (with full marketing and lead-generation support)
2. Conduct in-person visits, consultations, and live product demos with potential clients
3. Present and sell ICRTouch EPOS systems with optional LCG Payment packages
4. Prepare tailored proposals, quotes, and solution presentations
5. Collaborate with internal teams to ensure a smooth client handover to Account Management after installation
6. Focus solely on new business generation - allowing you to maximise sales and earnings potential
About You
7. Proven track record in EPOS sales or payment solutions (2-3+ years' experience)
8. Confident in face-to-face B2B selling and solution-based consultative sales
9. Highly presentable, articulate, and professional with strong written and verbal communication skills
10. Motivated by targets, commission, and business growth!
Benefits
11. Competitive basic salary + uncapped commission
12. Company pension scheme
13. Access to corporate hospitality and sporting events for client entertainment
14. Regular team socials and company events
15. Excellent long-term career progression opportunities
Ready to join a fast-growing EPOS and payments specialist?