About the Role
Motability Operations are recruiting for a Senior Performance Marketing Executive to join our team in Bristol on a full‑time, permanent basis. As a Senior Performance Marketing Executive you will shape the digital footprint of mfldirect, driving dealer acquisition, optimising performance marketing activity and delivering measurable commercial growth.
The Content Team focuses on three key areas of activity: Proposition, Growth and CX. In each area the Senior Performance Marketing Executive plays a critical role in driving traffic and growth to support the success of mfldirect.
Proposition
In our ongoing journey to develop a market‑leading remarketing proposition that supports net premium, you’ll work with teammates and the Product teams to enhance mfldirect’s content and digital footprint.
Growth
You’ll play a key part in delivering our marketing strategy focused on growing the overall customer base and developing existing customer engagement.
Measurement
As a data‑led team, measurement of outcomes is vital to our success. You’ll be key to ensuring we achieve what we need to.
In this role:
* Own and optimise paid media activity, including campaign build, budget management, bidding strategies, and continuous performance optimisation.
* Own the Trade Media channel end‑to‑end, including planning, execution, performance tracking and optimisation, using insights to inform future activity and wider marketing decisions.
* Enhance our digital footprint by using SEO and digital acquisition skills to build out our external‑facing presence, ensuring maximum visibility and reach to drive new and returning customers to our sites.
* Work closely with content colleagues, stakeholders and design agencies to develop and deliver an acquisition strategy that extends our reach, generates interest and drives new customer leads.
* Collaborate with key internal stakeholders to design measurable digital acquisition pathways that attract prospects and move them through the funnel effectively.
* Develop and execute digital journeys to attract and acquire new dealers across a range of digital channels, including paid search, display, social media, SEO and other lead generation opportunities.
* Lead on campaign performance reporting, providing clear insights and recommendations to optimise activity, improve ROI and inform strategic decisions.
* Work closely with MI and other stakeholders to develop measurement approaches that assess campaign effectiveness against KPIs and drive continuous improvement.
* Be accountable for delivering against dealer acquisition targets and ensuring marketing activity drives measurable commercial outcomes.
About You
* Commercially focused, never losing sight of revenue targets, constantly tracking campaign KPIs and ensuring plans are completed to achieve financial targets.
* Analytical thinker who delights in approaches that deliver on KPIs.
* All about the big picture but also cares about minute details and is happy to take a hands‑on approach to deliver fast‑moving projects with ease.
* Curious and collaborative, using excellent project management skills to drive cross‑team collaboration and deliver outstanding marketing campaigns. Forward‑thinking, constantly looking for new and better ways of doing things.
* Resourceful, using initiative to solve problems, overcome obstacles and complete projects.
* Outstanding people skills, enjoying collaboration and building relationships across all levels of an organisation.
* Comfortable working in a fast‑paced environment, making decisions and acting on your own initiative, adapting to change and new challenges as needed.
* Highly‑organised, managing multiple projects, priorities and deadlines.
Minimum Criteria
* Experience working in a B2B marketing or ecommerce role.
* Proven history of user/customer acquisition.
* Strong hands‑on experience in SEO and paid media with a proven ability to build, manage and optimise campaigns.
* Strong experience using Google Analytics and Google Ads to drive performance and inform optimisation decisions.
What We Can Offer You
* Pay: competitive salary, with a yearly discretionary bonus, based on performance.
* Holiday: 28 days, and you can buy and sell days.
* Pension: 15% non‑contributory pension (9% during probation).
* Health and wellbeing: Private Medical Insurance cover available for all employees; free health screenings for over 50s; life assurance at four times your basic salary; free access to health apps (Peppy, Unmind, Aviva Digital GP); Mental Health Allies and an Employee Assistance Programme.
* Development: A library of internal training on our myLearn platform.
* Family friendly: Competitive family leave policies.
* Diversity and inclusion: We embrace the diversity of our people, empower them to come to work as their true selves, and provide inclusive employee networks and first‑rate disability access.
* Community: One volunteering day each year, with access to the volunteering platform Neighbourly.
* Schemes: Car Benefit Scheme for electric and hybrid cars; Cycle to Work Scheme; Employee Discount Scheme to save money across retailers.
* Other voluntary benefits: charitable giving, critical illness insurance, dental insurance, health and cancer screenings for you and your partner, discounted gym memberships and season ticket loans, free fresh fruit and snacks in the office.
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