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Senior crm strategist – uk, multi-channel growth & loyalty

Manchester
THG
Posted: 22h ago
Offer description

Job Title

Senior CRM Executive – UK


Reporting To

CRM Manager


Company

THG Nutrition


Location

THG HQ (WA15 0AF) – Fully Office based


Responsibilities

* Design and implement CRM strategies to enhance customer acquisition, retention, and loyalty.
* Plan, execute, and optimise multi‑channel CRM campaigns across email, SMS, and push notifications.
* Utilise customer data for segmentation and personalised communications to diverse customer groups.
* Analyse campaign performance and customer behaviour, providing actionable insights for CRM improvements.
* Collaborate with marketing, trading, brand, and campaign teams to ensure cohesive messaging and business alignment.
* Mentor CRM Executives, offering guidance on best practices and fostering professional growth.


Qualifications

* Minimum 2 years of CRM experience, preferably in retail eCommerce.
* Proficiency with CRM platforms and marketing automation tools.
* Strong analytical skills and experience with data analysis and reporting.
* Excellent verbal and written communication skills, with the ability to create compelling content.
* Ability to design innovative CRM campaigns that engage diverse audiences.
* High level of attention to detail when managing data and executing campaigns.
* Experience with A/B testing and optimisation of CRM initiatives.
* Collaborative mindset, with a track record of working cross‑functionally to deliver results.


Benefits

* Career Development
o Access bespoke development programmes designed and developed by our in‑house L&D team.
o Develop expertise through our upskilling programme delivered in partnership with an industry‑leading training provider.
* Enhanced Leave
o 25 days annual leave plus bank holidays.
o Don’t want to work on your birthday? We don’t either – enjoy your day off on us.
o Enhanced maternity and paternity pay, depending on length of service.
o Up to 10 days compassionate leave.
o Buy back up to 3 days each year.
o Unlock 2 days volunteer leave after 12 months.
* Wellbeing Support
o Face‑to‑face and virtual appointments with an in‑house GP.
o Access to an in‑house CBT therapist.
o Access to a 24‑hour Employee Assistance Programme (EAP) provided by Bupa.
o State‑of‑the‑art on‑site gym.
o On‑site physio.


Other Perks

* Save up to 12% on personal tech through salary sacrifice scheme.
* Subsidised bus pass from Manchester City Centre to our office.
* Up to 50% staff discount on THG brands.
* On‑site staff shop.
* Access to on‑site barber.
* Referral reward: up to £1,000 when a referred candidate passes probation.
* Anniversary gifts for 5 and 10 years of service.


Equal Opportunities

We are an equal opportunities employer.


Disability Support

THG is a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

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