About The Role
TravelEssex Marketing Manager
Fixed Term, 2-year contract with potential for extension
Full Time, 37 hours per week
£43,390 to £51,047 per annum
Location: Chelmsford
Working Style: Anywhere worker
Closing Date: 5th January 2026
The TravelEssex Marketing and Communications Manager plays a critical role in leading and delivering effective marketing and communications across the Integrated Passenger Transport Unit (IPTU) and its partners. The postholder will implement strategies and plans to ensure sector-leading, impactful activity that supports the shared TravelEssex brand objectives in collaboration with the commercial sector.
This role will embed a user-focused, digital-first, and data-driven approach into all communications and marketing initiatives. The manager will translate the IPTU’s Modernising Passenger Transport vision, aligned with the Mobility-as-a-Service model, into clear and engaging deliverables, while proactively managing resources across the team. With responsibility for a budget of up to £0.5 million per annum, two direct reports, and a wider team of four (with growth expected), the postholder will work extensively across teams and organisations to achieve strategic goals.
To read more about our business area, please visit Climate, Environment and Customer Services
Accountabilities
Operational planning and performance review to maintain exceptional service delivery and ensures the objectives and priorities of the TravelEssex brand and Modernising Passenger Transport project (MaaS) are met.
Developing customer acquisition approaches, rewards strategy and active user engagement activities to drive revenue and contribute towards achieving the vision and purpose of the TravelEssex digital platform.
Responsible for the overall quality of communications and marketing campaigns across the IPTU and their successful delivery.
Working collaboratively within and across the IPTU and commercial partners, thinking commercially to support the delivery of best possible outcomes for customers through marketing and communications.
Maintain and nurture collaborative relationships with other teams in the IPTU and external organisations to enable the organisation to present itself in a joined-up way through brand management, tone of voice and communication/marketing activities.
Implementing changes and continually evaluating campaigns to improve the area of work, while maintaining the highest possible levels of service quality are continually delivered.
Support brand development and consistency; whilst executing go-to-market campaigns that are disruptive and engaging.
Create compelling content and messaging tailored to various audiences, from residents to operators and industry stakeholders, to internal teams and partners.
Using professional expertise to translate goals and plans into ways of working that comply with relevant legislation and statutory requirements and manages a level of appropriate risk.
Deliver exemplar customer interactions to individuals and communities which support strong relationships and a reputation for achieving outcomes and resolving issues.
Be responsible for specific individual and shared targets and objectives which are defined annually within the performance management framework.
The Experience You Will Bring
* Educated to degree level or equivalent by experience in marketing and/or communications.
* Evidence of continuing professional development and expert knowledge in relevant professional area.
* Proven ability in leading go-to-market strategies for new products or services, including integrated marketing campaigns, the ability to analyse digital performance, as well as general B2B or B2C marketing experience.
* Evidence of leadership skills and ability to design and execute communication plans or marketing campaigns.
* Experience of internal consultancy, client management, and project management skills.
* Experience of multidisciplinary and cross-functional working
* Experience of delivering and managing external communications including campaigns.
* Ability to manage budgets, timelines and external partners or agencies effectively.
Why Essex?
As one of the largest and most dynamic UK local authorities, Essex offers a stimulating public service environment. Covering over 1,420 square miles and serving 1.8 million residents, we’re committed to transformational change and delivering better quality at lower cost. Recognised in the top three of the latest IMPOWER index for productivity, we ensure everyone matters in Everyone's Essex. With flexible working options and a focus on innovation, whether you are looking to develop your career or contribute to the local community, Essex is the ideal place for you.
In February 2025, Greater Essex was accepted onto the Government’s devolution priority programme, which will see local authorities in Essex work towards establishing a Mayoral Combined County Authority by May 2026. You can read more about devolution and local government reorganisation (LGR)) on our careers site
Essex County Council is proud to be a Disability Confident Leader. We’re committed to interview all disabled applicants who choose to apply under our Job Interview Scheme if they meet the minimum requirements of the job. Please speak to our Recruiters if you require any reasonable adjustments during the process. We’re also committed to interview all veterans and care leavers, who meet the minimum requirements of the role for which they are applying.
Once you’ve secured your role within Essex County Council you will receive many great employee benefits, including support for unpaid carers and flexible working arrangements to accommodate their needs.
At Essex County Council, we value integrity and ethical behaviour. We kindly ask that you embrace our code of conduct and the Nolan principles, including throughout the recruitment process. Your commitment to these standards helps us maintain a positive and respectful workplace for everyone.
As part of employment with Essex County Council (ECC) should your role require a DBS check you will be required to register with the DBS update service. The DBS update service ensures all registered DBS certificates are kept up to date and allows authorised parties to view the status of your certificate. This is an annual subscription, and you will be responsible for ensuring this is maintained. For further information on the DBS update service please go to https://www.gov.uk/dbs-update-service
Essex County Council is committed to safeguarding and promoting the welfare of children and vulnerable adults, and expects all employees and volunteers to share this commitment.
If you would like to be kept up to date on other relevant opportunities, blogs, news, events and industry related news at Essex County Council, please join The Essex Talent Community
If you have queries or require anything further, please email resourcing.team@essex.gov.uk
Follow us on Facebook, Twitter, Instagram and LinkedIn. Further details can be found on our careers page.
Links / Downloads
Pay and Reward | Our Ways of Working | About Us | Organisation Behaviours