Social & community lead

Social & Community Lead, Yashy

Full time. Hybrid. London UK.

We're hiring someone to help build Yashy into the loudest, warmest, most useful corner of the internet for women and their hormones.

PCOS at 24. Perimenopause at 36. Menopause at 50. Yashy is here for all of it, and we need someone whose feed, edits and DMs make that happen.

About Yashy

Yashy is a fast-growing women's wellness brand, US-based, founded in the UK by Alia, who you'll work with directly, most days. We started in menopause and we're expanding fast into hormone health for women 18–40. Think PCOS, cycle support, weight management, workout fatigue, the whole brilliant mess of having a body that has opinions.

The brand is confident, gutsy, informed-not-clinical, and unafraid of the conversations everyone else tiptoes around. We talk to women as equals...not patients, not victims. Always warm, sometimes cheeky, never preachy.

Why this role exists

Alia films founder content weekly. We have a full hormone-range photoshoot, creator-seeded UGC, and a paid social programme already running. What we don't yet have is the person who turns all of that raw material into an Instagram feed people stop scrolling for, a TikTok account people send to their group chat, and a community that genuinely feels like a close-friends story.

That's you.

What you'll own

• TikTok and Instagram, end to end. Strategy, cadence, the whole feed. 4+ IG posts and 4+ TikToks per week as a baseline. This is a high-output role and we're upfront about that.
• Editing and packaging. Turning Alia's founder videos, photoshoot assets and creator content into scroll-stopping Reels and TikToks.
• Community management. Roughly 15% of this job is living in comments and DMs, replying as a peer, not a brand. This is where Yashy's reputation gets built one conversation at a time.
• Creator and influencer outreach. Building real relationships with micro-creators in the cycle, PCOS/PMOS, hormone and menopause spaces. Seeding product, briefing collabs, tracking what actually moves the needle.
• Trend-spotting. Turning a viral sound into a Yashy edit before it cools off.
• Monthly reporting. What worked, what didn't, what we're learning.

This is you

• UK-based with the right to work in the UK
• 10,000+ personal followers on TikTok or Instagram (ideally both). We need a social media native, not a learner
• You can edit on CapCap or equivalent in your sleep
• You're already deep in the women's health conversation online. You can name ten creators in this space off the top of your head and tell us who's actually good (and who's selling snake oil)
• You write captions and DMs in a voice that sounds like a friend, not a brand
• You have evidence of growth you've driven on your own account, a creator you've worked with, or a brand you took from A to B
• Comfortable on camera for Yashy content , team takeover or packing day
• Genuinely fascinated by women's health, not \"I'll learn it\", you actually find it interesting
• A self-starter who maintains output when no one's looking

The practicalities

• £28,000 equivalent, paid monthly as a UK freelance contractor
• 3-month initial contract with a clear view to permanent
• Hybrid. Mostly home-based, with London meet-ups with Alia 1–2 times a month
• Start date: as soon as possible. Our Hormone Confidence range launches this summer and we want you in seat for it
• Reports directly to Alia and Martin, our founders.

How to apply:

Send the following to :

• A 60-second Loom video. Tell us who you are, what you're watching, listening to or obsessed with right now in women's health, and one Yashy post you'd change and why.
• Your CV/resume
• Links to your TikTok and Instagram
• One creator or brand you've worked with and what you did