To lead our customer insight, market intelligence and advanced analytics function. Scope of the role: Key leader responsible for transforming complex data into powerful insights that shape commercial decisions, improve customer experience and accelerate our growth. The role requires a unique blend of data expertise, strategic thinking and creative problem solving, leveraging AI and machine learning to unlock value from large and evolving data sets. Oversee a multidisciplinary insight team, providing leadership across customer analytics, market research, segmentation, predictive modelling and customer lifetime value.
Responsibilities
* Customer & Market Insight
o Lead the end‑to‑end customer insight strategy across the organisation, ensuring a deep, real‑time understanding of shopping behaviours, needs, motivations, and trends.
o Own the integration and interpretation of external market data, competitor intelligence, industry trends, and macroeconomic influences.
o Oversee continuous and ad‑hoc research programmes (qualitative and quantitative), customer panels, and brand tracking.
* Data Analytics & Modelling
o Drive the development of advanced customer models, including segmentation, propensity models, churn prediction and customer lifetime value.
o Use AI and machine learning tools to analyse large, complex data sets and scale automated insight generation.
o Partner with data engineering teams to ensure robust data pipelines, governance, and data quality.
* Strategic Leadership & Collaboration
o Translate data‑driven insights into compelling narratives and actionable strategies for senior leadership, commercial teams, and store operations.
o Influence decision‑making in key areas such as pricing, promotions, marketing, loyalty, product range, personalisation, and digital experience.
o Foster a culture of experimentation, data literacy, and customer‑centric thinking across the organisation.
* Team Management & Development
o Lead, develop, and mentor a high‑performing team of customer insight specialists, analysts, data scientists, and researchers.
o Champion innovation and new methodologies in research, analytics, and AI adoption.
Our Values
* We love our customers: You are curious, open‑minded, take risks, fail fast and learn quickly.
* We look after our own: You are authentic, you use your strengths, are genuine and consistent.
* We work together: You are collaborative, you work cross‑functionally, and build external relationships.
* We hate waste: You are influential, you set the direction, you shape the plan.
Benefits
* A competitive salary with an excellent benefits package.
* 25 days holiday, plus 8 days bank holiday.
* 15% store discount, 30% club individual restaurant discount.
* Charity fundraising events.
* Educational sponsorship.
* Enhanced maternity/paternity leave.
* Long service awards.
* Reward & recognition.
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