Description
Summary
Responsible for:
Developing and delivering marketing campaigns, to ensure a good sales pipeline and a high conversion rate.
The Role:
You'll develop and deliver marketing campaigns throughout the customer journey. You will have an appetite to understand the domain, and immerse yourself in the product, and your customer’s needs.
Your workload will be varied: devising and creating new campaigns and developing bespoke marketing communications one day and supporting tender applications and proposal development the next, so you will be organised and work effectively – prioritising to get things done.
You'll make decisions based on insight but have the creative ability to translate data into compelling collateral. You will be good at using digital marketing techniques and be passionate about understanding the results, to drive continuous improvements in your plans to meet targets.
Your day to day role:
Develop and implement a compelling marketing strategy
Create awareness of, and develop the brand, driving customers into the sales funnel
Grow the database of potential customers
Communicate with target audiences and build and develop customer relationships
Implement marketing plans, advertising, e-marketing and campaigns
Write clear, factual material and persuasive marketing copy, and proofread copy for both online and print campaign
Produce creative content, including case studies, videos and blog posts
Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement and conversion
Manage third party designers and have a good sense of design
Manage the SEO, update Website and contents
Develop relationships with key stakeholders, both internal and external
Book and organise attendance at conferences, both virtual and physical to achieve maximum ROI
Track relevant tenders and help support tender response process
Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
Track marketing performance and return on investment and prepare monthly reports for management
Monitor and report on competitor activity
Oversee and manage the marketing budget.
Required skills: To succeed in the role you should demonstrate the following skills:
Proven marketing skills
Strong time management and problem-solving skills
Data literate, including with google analytics
Deep knowledge of optimising SEO, SEM, social media
Website management skills
Copy writing, factual and persuasive
Managing freelancers
Ability to work independently or in a team.
Organisational skills with a good work ethic
Familiarity with CRM
Advanced IT skills in relation to Word, PowerPoint, Excel and Outlook
Extensive digital marketing experience in a similar role (minimum of two years)
Proven success in managing marketing campaigns delivering growth with a clear ROI
Experience of planning marketing strategy
Experience of reporting on campaigns to key stakeholders
Experience of creating compelling content