The University of Sheffield is seeking a dedicated, hardworking, and proactive marketing and events professional to support a wide range of activities with the Confucius Institute (CI).
Overview
This role offers the opportunity to work on marketing and events for a multi-cultural audience, taking the initiative to liaise with the CI’s internal and external collaborators and lead key projects to drive our marketing strategy.
Main Duties And Responsibilities
* Develop and deliver marketing and communication both internally and externally to create and enhance a strong UoS / CI brand across all channels.
* Implement a review process to monitor, measure and evaluate the effectiveness of marketing and communications activity, reporting on success and proposing improvements where necessary.
* Provide specialist support to colleagues in the CI and wider relevant professional services and faculties to ensure a joined-up approach to marketing and event activity.
* Lead on the creation of detailed work plans for all events for colleagues ensuring internal and external parties are capable of achieving coordinated success.
* Perform detailed research to compare CI’s across UK and Europe to establish best practice and drive innovation.
* Oversee the organisation, promotion and delivery of virtual events.
* Develop an effective internal communications plan for the CI that reaches relevant stakeholders across the University.
* Write copy for a number of promotional publications and purposes, including the University and CI newsletters and support for external partnerships board meeting documentation.
* Responsible for ensuring that content is up-to-date and accurate with the relevant key messages and refreshing digital and physical materials as appropriate.
* Maintain an up-to-date knowledge of the latest trends in marketing and event management and issues affecting international audiences, participating in internal meetings and project groups, external networks and attending events and conferences where appropriate.
* Any other duties, commensurate with the grade and remit of the post.
Person Specification
We have a diverse community of staff and students that recognises and values the abilities, backgrounds, beliefs and ways of living for everyone and we promote a culture that ensures all members of the University community feel they belong and are treated with respect.
Essential Criteria
* Good honours degree (or equivalent experience).
* Experience in working in a marketing role and/or events role.
* Experience of updating and running campaigns on digital platforms, such as websites and social media channels and an understanding of key metrics to measure engagement.
* Experience of managing simultaneous projects, planning and organising activities for the short and long term.
* Confident and proactive in ability to problem solve around aspects related to marketing and events.
* Ability to work independently with the ability to prioritise own workload and work to tight deadlines.
* Excellent interpersonal skills, with the ability to communicate at all levels and provide a positive and proactive attitude to interacting with others.
* An understanding of cultural differences and how this might affect marketing activity.
* Demonstrate a flair for creativity, design and copywriting, alongside excellent attention to detail (spelling, grammar and punctuation) and excellent written skills.
What We Offer
* A minimum of 38 days annual leave including bank holiday and closure days (pro rata) with the ability to purchase more.
* Flexible working opportunities, including hybrid working for some roles.
* Generous pension scheme.
* A wide range of discounts and rewards on shopping, eating out and travel.
* Recognition Awards to reward staff who go above and beyond in their role.
* A commitment to your development access to learning and mentoring schemes; integrated with our Academic Career Pathways and Professional Services Shared Skills Framework.
* A range of sector-leading family-friendly policies, such as, confidential emotional support, support for those going through the menopause, fertility treatment and having a baby, paid leave for IVF treatment and more.
We are a Disability Confident Employer. If you have a disability and meet the essential criteria for this job you will be invited to take part in the next stage of the selection process.
A enhanced DBS check will be needed for this role. Possession of a criminal record is not an automatic bar to employment at the University of Sheffield.
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