Position Title: Manager of Business Development Representatives Location: EMEA
Employment Type: Full-Time
Onsite, Remote/Flexible, or Hybrid: Remote/Flexible
Marketing
VP Demand Generation & Revenue Marketing
Travel: Minimal (Up to 5%)
Here at Aprimo, our mission is to empower the marketing organizations of today to build the brands of tomorrow. Aprimo is a pioneer of the marketing resource and digital asset management space, and we deliver an innovative, industry-leading SaaS solution that changes the way companies like Affinity Petcare, Nomad Foods, Laborie, and Pret A Manger work, create, collaborate, and learn in order to deliver exceptional brand experiences at scale.
Aprimo helps enterprises unleash the power of their content by providing a marketing automation software and digital asset management software that manages the behind-the-scenes activities involved in marketing. Our product allows companies to manage content planning, creation and distribution all in one place, store content and media in a shared repository, and receive in-depth insights into how content performs.
Founded in 1998, Aprimo has five offices internationally, including Chicago headquarters, and offers a flexible work-from-home/remote-work policy.
Named a Leader in Digital Asset Management (DAM) and Marketing Resource Management by Gartner and Forrester in 2025 and winner of the 2021 Tech Cares Award for our work with Aprimo HELPS, we build on the power of our people to make an impact both in our industry and in our communities.
We are seeking a Manager of EMEA Business Development Representatives (BDR) to join our team and drive the success of our outbound BDR efforts. Player-Coach Leadership: Lead by example by demonstrating best practices in prospecting, cold calling, and account engagement.
Coach & Mentor: Provide individualized coaching and mentorship to help BDRs improve their skills in communication, prospecting, and closing qualified opportunities.
Hands-On Engagement: Actively participate in team activities, from shadowing calls to refining messaging, ensuring alignment with overall sales and marketing strategies.
Analytics & Performance: Leverage tools like Salesforce, Salesloft, Chorus, Cognism, Zoominfo, and other martech solutions to track performance metrics, analyze results, and identify areas for improvement.
Partner closely with sales and marketing leadership to align goals, share insights, and optimize the lead-to-opportunity process.
Prior experience in a SaaS environment is required, ideally within a B2B MarTech or Digital Asset Management company
Advanced knowledge of Salesforce, Zoominfo, LInkedIn Sales Nav, Salesloft, Cognism, Chorus (or similar tools), and BDR workflows are required.
Sales Skills: Exceptional phone, communication, and sales abilities to drive prospecting success are required.
Ability to model success, working alongside the team to inspire performance is required.
BDR Playbook Development: Data-Driven Approach: Skilled in analyzing metrics, identifying trends, and implementing improvements based on data.
Coaching & Mentoring: Ability to do call-coaching is critical to this role.
Fluency in English, both written and spoken.
With 5 offices worldwide and teams spread throughout the US, EMEA and Philippines, our multicultural teams work cross-departmentally and across continents and cultures towards a shared goal.
We offer a diverse environment that promotes DEI efforts, values multiple perspectives and fresh thinking and which includes Aprimo HELPS, an employee resource group (ERG) that is dedicated to giving back to our local communities
Through its relaxed environment, Aprimo embodies a more casual Silicon Valley atmosphere.
We have a casual dress code that allows employees to express themselves as individuals and which fosters a creative and free-thinking approach to problem solving and business solutions. Flexible work schedules and all positions allowing for either entirely remote or hybrid working arrangements create a deeply rewarding work-life balance.
With flexible work schedules, employees can attend to personal matters, such as stepping away to pick up their children from school or to get a much-needed haircut.
In a recent internal survey, 89% of staff cited work-life balance as being one of the most rewarding aspects of working at Aprimo!
Aprimo employs a choose your own adventure approach to career advancement.
Staff members are not siloed into roles and for many of our teams there is no set ladder that one needs to climb to achieve growth and promotion.
Rather, we emphasize an organic approach to career development in which employees can and do frequently transition into newly created roles within their own teams or transition into other departments based on their interests in exploring new skills and responsibilities.
For additional learning and development, we recently rolled out Udemy, which is an online learning platform that employees have access to and which features over 200,000 courses on a wide variety of business topics.
Ranked #1 in AI Metadata & Search by Forrester, Aprimo sits on the cutting-edge of technology and is paving new paths forward by incorporating AI (artificial intelligence) into our product offerings.
We offer generative AI in a secure environment built for brand safety and governance. Our AI-powered content operations platform, with industry leading digital asset management (DAM) software at its core, helps to optimize the creative process and improve the user experience with better search, recommendations, categorization and summarization.
Our AI empowers marketing teams to automate tasks, analyze data, and personalize content, ensuring scalability without sacrificing productivity.
AI automatically identifies asset characteristics and transforms them into words a human would search for. With our platform, marketers can efficiently produce a larger volume of content, engage customers on a personalized level, curate relevant materials, and make data-driven decisions to drive their content strategies forward.
Target Compensation: This is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills and abilities, as well as internal equity, alignment with market data, or other law.