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Marketing Campaigns Project Manager
Northampton - Office-based, Full-time, Permanent
Do you thrive on taking ownership of marketing projects and delivering measurable results? We are seeking a hands-on, commercially driven Marketing Campaigns Project Manager to design, implement, and optimise multi-channel campaigns that directly drive B2B lead generation.
This is a unique opportunity to join a high-growth organisation where marketing is at the core of business success. You will work across diverse SME sectors, manage targeted campaigns from brief to execution, and play a pivotal role in both established and emerging initiatives, including the launch of a brand-new comparison website.
Responsibilities
* End-to-End Campaign Ownership: Take briefs from the Head of Marketing and convert them into actionable campaigns. Plan, design, deliver, and measure activity across multiple SME verticals. Ensure campaigns are multi-channel, integrated, and commercially impactful.
* Content & Copywriting: Produce compelling copy for web, email, social, PR, direct mail, and introducer/partner materials. Write persuasive, audience-focused messaging that converts interest into qualified leads.
* Introducer & Partner Marketing: Create tailored materials for introducers such as vendors, solicitors, and accountants. Build campaigns to strengthen and grow these partnerships.
* Sector-Specific & Sub-Brand Projects: Take ownership of sector marketing projects. Lead promotion of a new comparison website brand, driving awareness and user acquisition.
* Events & Exhibitions: Plan and support exhibitions across target industries. Produce creative collateral and ensure the brand is represented with impact.
* Digital & SEO: Support link building and digital PR initiatives. Ensure campaign landing pages and content are SEO optimised to drive visibility.
* Analytics & ROI: Monitor campaign performance using analytics tools. Report on ROI, lead generation, and conversion effectiveness, making recommendations for improvement.
Requirements
* Education: Minimum 2:1 degree in Marketing, English, Creative Writing, Business, or related.
* Experience: 7-10+ years in B2B marketing, ideally in lead generation-heavy industries.
* Core Skills: Proven ability to plan and deliver full 360° campaigns. Working knowledge of SEO. Familiarity with Adobe Creative Suite to create/edit marketing assets.
* Commerciality: Data-aware, ROI-driven, confident with numbers, and able to make evidence-based decisions.
* Personality: Proactive, resilient, and thrives under pressure. Comfortable juggling multiple projects and adapting to changing priorities. Confident, outspoken, and commercially minded.
The Offer
* Salary: £50-55k (flexible up to £60k for exceptional candidates) + bonus.
* Location: Northampton - office-based, 5 days per week.
* A hands-on role with real responsibility, working directly with the Head of Marketing and senior leadership on visible, business-critical campaigns.
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