Content Writer
Location: Birmingham, in‑office (B33 0LG)
Salary: £30,000 to £35,000 per annum, based on experience.
Job type: Full time, Permanent
Working hours: 37.5 hour work week; flexible start between 8:00am‑9:00am and finish between 4:00pm‑5:00pm.
Responsibilities
* Optimise content to improve SEO performance and visibility in AI citations.
* Leverage the use of AI (LLMs) to scale content production efficiency.
* Create content plans aligned with company objectives and product launches.
* Research and write content across web, email, social, and case studies.
* Lead outreach to drive link building and branded content syndication.
* Produce long‑form technical articles by liaising with sales and engineering.
* Write in a B2B tone, distilling technical concepts into clear accessible content.
* Ensure a consistent brand tone across all marketing assets.
Skills and Experience
* Proven experience in B2B copywriting and online marketing content.
* Knowledge of SEO, keyword research, and on‑page optimisation.
* Bachelor's degree in English or a content‑related field (preferred).
* Good written English, with a GCSE grade 5/6 (or equivalent).
* Clear communicator, able to collaborate effectively with other departments.
* Good attention to quality, and strong self‑organisation and time‑management skills.
Benefits
* Holiday: 31 days, inclusive of annual bank and public holidays.
* Pension: access to a contributory pension scheme.
* Lunch: flexible, 30 or 60 minutes.
* Parking: on‑site parking available.
Armagard Ltd is a leading industrial manufacturer of protective environmental enclosures based in Birmingham, England, operating globally across six languages.
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