JobTitle: Senior Marketing Specialist
Location: Accrington (Hybrid)
Job Type: Full-Time
Salary: £32,000 - £42,000
About Our Client:
Our client is a dynamic and fast-growing entity operating multiple well-regarded brands within the Supply chain SaaS/portal, Shipping, Logistics, and print industries across the UK and Republic of Ireland. As part of a globally recognized group, they are committed to excellence and innovation. They are currently seeking a talented Marketing Specialist to focus on lead generation, retention, cross-selling/upselling across their brands to support and enable sales conversions.
Job Summary:
The successful candidate will drive lead-generation activities across both digital and direct channels. The role involves managing campaigns to generate franchise prospects as leads through a data-driven approach, optimizing campaigns, and nurturing these leads through CRM in collaboration with the sales team. This position entails managing the media budget for marketing channels, interpreting data, and reporting to senior stakeholders. It offers a unique opportunity to contribute to a cohesive marketing strategy, ensuring messaging and branding consistency across brands.
Key Responsibilities:
1. Lead Generation and Management: Launch digital and direct channe...