Product Manager – Conversion Rate Optimisation (CRO)
Heidi was born to make it easy for more and more people to discover the power of the mountains. We burst onto the ski holiday market in 2018 (formerly known as Ski Zoom) and have seen exponential growth. The company was created to fix the lack of flexibility in the winter ski market. We help skiers and mountain lovers discover resorts that are hidden gems alongside the classics, and our clever tech is helping them to do it in a way that suits them best. We’re a youthful, challenger brand with an awesome culture, shaking up a very traditional ski/mountain holiday industry. We grew by 64% in 2024 and expect to grow even more in 2025, having come 63rd in the Times top 100 fastest growing UK companies, and shortly after securing £5 million investment. We are now looking for someone who will be fundamental to the success of our vision and is excited to help us drive that forward.
What You’ll Be Doing
* Lead experimentation: Own and deliver a CRO roadmap that steadily improves our booking funnel through regular, well‑structured tests.
* Understand the customer: Talk to customers, observe sessions, and gather insights from sales and support teams to understand pain points and motivations.
* Research competitors & trends: Stay close to how customers shop with competitors and track emerging trends in travel and e‑commerce.
* Prioritise for impact: Focus effort on opportunities that matter most for growth, balancing effort, feasibility, and potential impact.
* Analyse behaviour: Use GA4, BigQuery, Clarity and other tools to uncover drop‑offs and pain points, combining quantitative and qualitative insight.
* Collaborate across teams: Partner with Design, Engineering, Marketing and Supply to move tests from idea to release quickly, and keep everyone aligned on goals and results.
* Communicate clearly: Share results and learnings in a way that connects customer experience with commercial outcomes.
* Champion pragmatism: Stay focused on what drives outcomes, making smart trade‑offs, while being comfortable working hands‑on with data.
* Build a culture of learning: Share insights widely, celebrate wins, and treat unexpected outcomes as valuable steps forward.
What We’re Looking For From You
* CRO/experimentation experience: You’ve run A/B tests and know how to design, run and interpret them, including handling common pitfalls.
* Customer discovery mindset: You’re proactive in understanding customers through direct feedback, competitor analysis and market research.
* Strategic prioritisation: You can structure hypotheses and make trade‑offs that link directly to commercial and customer outcomes.
* Analytical skills: Comfortable with data, confident defining metrics, and able to translate analysis into clear action.
* Customer and commercial balance: You understand both the customer journey and the business levers, and use both to drive prioritisation.
* Comfort in scale‑ups: You thrive in a fast‑moving environment with high expectations, urgency and ambiguity.
Bonus Points
* Strong grasp of statistics and test design (power, confidence, sample sizing).
* Hands‑on SQL skills and experience with product analytics tools.
* A keen skier or snowboarder who’s passionate about mountain holidays.
Team
Our product team consists of the Head of Product, Lead Product Designer, Product Manager and Senior Product Designer.
Manager
You’ll be reporting to Robbie, our Head of Product.
Interview Process
* TA Screen (30 min) with Luke, TA Partner
* Behaviour Interview (45‑60 min) with Robbie
* On‑site Interview (90 min) with Robbie and another member of the product team
* Culture interview (30 min) with Marcus, Co‑founder
Employee Benefits
* Salary of £70 – 85 000 based on experience
* 25 days annual leave + bank holidays + 4 “me/wellbeing” days
* Hybrid working policy; you can balance your working week between the office and home
* Vitality health insurance
* Enhanced parental leave for primary/secondary carers and adoptive parents
Additional Employee Perks
* £1 000 Heidi holiday credit + additional holiday discounts
* A fun packed company social calendar including our summer party, end‑of‑term conference and budget for team celebrations
* £300 work‑from‑home budget
Commitment to Inclusive Hiring
We want to create an inclusive environment that celebrates the diversity of our people while enabling them to do the best work of their careers. We are committed to ensuring that all our people processes are equitable. All applicants will be considered for employment without attention to age, sex, ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Other
Industries
IT Services and IT Consulting
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