About The Role
If you are a passionate leader with a commitment to excellence, a drive to foster a vibrant community, and a love for what you do, we would love to hear from you. Join us in making a transformative impact on the lives of our members – and Win Together with us.
About Us
At Fitness First, we are passionate about health and fitness and its transformative effect on our lives. We bring enthusiasm, energy, fun, and dedication to everything we do, inspiring others to discover their own passion for health and fitness. Our values are at the heart of everything we do:
* Win Together through collaboration and shared success
* Aim Higher by constantly striving for better
* Own It by taking responsibility and showing leadership
* We Care deeply about our members and our team
* Love What We Do by showing passion, energy, and fun every day
We are looking for a dynamic and experienced General Manager to lead our team and drive our club to new heights of success.
Job Purpose
As the General Manager, your primary objective is to provide an exceptional fitness and service offering by overseeing all aspects of operations in a safe and inspiring environment. You will combine strategy and execution to ensure team success—leading in finance, member experience, team development, and building a service-led community that truly reflects our values.
Key ResponsibilitiesTeam Training and Development – Win Together & Aim Higher
* Provide comprehensive training, ensuring all team members complete required FF modules.
* Grow, coach, and empower your team to reach their personal development goals.
* Recruit, engage, and retain top-tier fitness professionals who embody our values and deliver a 5-star experience.
Operational Excellence – Own It & Aim Higher
* Be a visible and approachable leader during peak times, driving operational excellence in all member interactions.
* Ensure 100% safety and compliance for all employees and members.
* Maintain an energised, service-focused environment across the club.
Member Experience – We Care & Love What We Do
* Champion member retention through engaging conversations and exceptional service in an immaculate, fully functioning facility.
* Drive a consistent and inspiring fitness proposition, encouraging higher visitation and loyalty.
Sales and Financial Performance – Own It & Aim Higher
* Lead sales performance by instilling service and tour excellence.
* Own the club’s Profit & Loss, driving financial growth and sustainability.
Club Standards and Compliance – We Care & Own It
* Set the tone for overall standards, including cleanliness, hygiene, and staff presentation.
* Lead all compliance and safety initiatives to create a secure, welcoming environment for all.
* Ensure adherence to company policies and procedures with consistency and integrity.
Duty Management – Love What We Do & Win Together
* Prepare and support Duty Managers to deliver exceptional welcomes and daily club experiences.
* Inspire a lively and positive club atmosphere through active leadership.
* Ensure Heads of Department consistently execute duty management with enthusiasm and precision.
Performance Metrics
* Leaver attrition vs. target %
* Joiner performance vs. target %
* New member bookings and attendance vs. target
* Secondary revenue vs. target (FDR/PT/studio/swimming/concessionaire)
* Member CSAT vs. target
* Compliance – 100% of colleagues trained to complete their role
* NMM vs. target
* EBITDA vs. £ Target
What’s in it for you:
* Bonus Scheme: Competitive structure linked to club performance and individual KPIs
* Benefit Portal: Access a wide range of retail discounts and lifestyle perks
* Health & Wellness: Free gym membership for you and discounted membership for a family member
* Career Growth: Ongoing professional development and real opportunities to progress
Ready to Aim Higher and Lead with Passion?
Be part of something meaningful. Own It, Win Together, and Love What You Do at Fitness First.
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