CRM Manager
Up to £45,000
London / Remote (with European travel)
You’ll be working closely with the Head of CRM and the CEO, leading a small team of CRM Executives while driving campaigns across email, SMS, push, and in-app. This isn’t just a “set and forget” role – they’re looking for someone proactive, with fresh ideas, who can influence direction and deliver results.
What you’ll be doing:
* Developing customer segmentation strategies to deliver tailored lifecycle campaigns
* Building, testing, and deploying 30+ campaigns per week across multiple channels
* Monitoring daily customer behaviour to trigger personalised offers
* Running A/B tests to improve engagement, conversion, and retention
* Reporting on CRM performance with actionable insights
* Driving campaign execution for both the UK and international markets
What they’re looking for:
* Proven CRM experience in sports betting and/or online gaming (essential)
* Hands-on campaign management experience (HTML deployment is a big plus)
* Strong analytical mindset with the ability to turn insights into action
* Confident communicator with experience influencing senior stakeholders
* Someone ambitious, creative, and ready to take ownership of strategy & execution
Apply:
Send your CV to riversteytler@harnhamrecruitment.com to register your interest. Please note we cannot offer sponsorship for this role.