Join to apply for the Vice President of Marketing role at Foods Connected Ltd
Foods Connected is an award winning cloud based software platform that helps retailers and food companies across the world manage their supply chain, quality control and trading and planning management. Our software solutions are currently utilised by 10 of the largest food retailers in the world. As a team, we provide tools that help our customers manage their processes in a fast and efficient way and provide real-time visibility and reporting on what is happening in their business.
The Vice President of Marketing will lead the global marketing function during a pivotal scale-up phase, guiding the company’s brand, growth, and market expansion strategy. As a member of the senior management team, you will shape the strategic direction of the business, scale our B2B software platform across multiple industries, and ensure marketing is a core driver of commercial success.
Responsibilities
* Define and own the global marketing vision, strategy, and roadmap aligned with scale-up growth objectives.
* Lead annual and quarterly planning for communications, and customer acquisition budgets, with flexibility to adapt to evolving business needs.
* Oversee global demand generation strategy across all market segments and geographies.
* Work in partnership with our Head of Product to define go-to-market positioning, customer segmentation, and value propositions.
* Spearhead go-to-market strategies for new product launches, vertical expansion, and M&A brand integration.
* Deep expertise in digital marketing, with a strong grasp of performance marketing, analytics, and marketing automation tools.
* Demonstrated success in developing and executing account-based marketing (ABM) strategies in close collaboration with sales to drive pipeline and revenue growth.
* Strong background in product marketing, including go-to-market planning, positioning, messaging, and competitive analysis across multiple verticals.
* Coordinate regional marketing efforts across EMEA, APAC, and North America, ensuring consistency in brand while respecting local market needs.
* Contribute to M&A due diligence by assessing brand strength, market reputation, and marketing capabilities of target companies.
Qualifications
* Bachelor’s degree in a related field and 8+ years of progressive marketing leadership experience, including team management and strategic planning.
* 10+ years in B2B Enterprise SaaS marketing, ideally within the Food or Manufacturing sectors.
* Proven success in scaling marketing functions and driving measurable growth in scale-up environments.
* Experience in M&A communications, brand integration, and post-acquisition marketing strategy.
* Demonstrated success in leading global marketing teams and coordinating regional efforts across EMEA, APAC, and North America.
* CIM Diploma or equivalent certification preferred
Benefits
* Private Healthcare including Dental & Vision
* Clear Career Progression with supported L&D opportunities
* Generous Holiday Package - 25 Days + 10 Public Holidays
* Employee Wellness Program and Classes including Yoga & Circuit Training
Belfast, Northern Ireland, United Kingdom
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