Job Title - Senior Marketing Executive Location - Manchester,This role is fully remote. Hours - 9am to 4pm Monday to Friday Salary - £30,000 to £45,000 dependent on experience Bonus - Performance based Our client is an ecommerce growth business working with direct-to-consumer brands, an established, purpose-led gifting brand with strong brand equity and significant untapped growth potential. The busiess was founded by an entrepreuner, who remains deeply involved in brand storytelling, product direction, customer experience, and commercial strategy. The business is structurally ready to scale and is now entering a phase where execution speed, commercial focus, and senior marketing ownership are critical. The opportunity This is a rare opportunity to step into a role that combines: Startup-style ownership and pace An established brand with live customers, revenue, and data Direct collaboration with an experienced founder Clear responsibility for ecommerce growth from week one A performance bonus that rewards real commercial impact Initially, you will be the only dedicated ecommerce marketer in the business. You will personally lead and execute ecommerce growth across the company, while helping lay the foundations for a future marketing team. This role offers real authority, real accountability, and real upside. The role This is a hands-on Senior Ecommerce Marketing role, not a coordination, oversight, or strategy-only position. You will: Lead ecommerce growth across the company Work closely with the owner as a commercial partner Translate strategy into action quickly and independently Personally execute marketing activity across all key channels Be accountable for outcomes, not just activity. If you are looking for a role where you primarily manage agencies, focus on planning, or require detailed briefs and hand-holding, this role will not be a fit. If you enjoy ownership, pace, autonomy, and seeing your work drive sales, it will suit you well. What success looks like (first 3-6 months) Clear improvement in ecommerce performance (revenue, conversion rate, AOV, traffic quality) SEO foundations strengthened and actively maintained Email marketing structured, purposeful, and contributing to revenue Paid media activity optimised and commercially aligned Campaigns and site updates shipping reliably and on time Founder dependency on day-to-day marketing execution significantly reduced Clear view of what marketing support or hires should come next. Core responsibilities Ecommerce growth leadership Lead day-to-day ecommerce marketing with a clear commercial lens Identify, prioritise, and execute the highest-impact growth opportunities Balance short-term revenue wins with long-term foundations Own ecommerce outcomes, not just plans or ideas 2. Hands-on marketing execution You will personally execute across the following areas: SEO & AIO: on-site SEO, technical fundamentals, content optimisation, internal linking,keyword targeting Email & CRM: Klaviyo campaigns, flows, segmentation, testing, and optimisation Paid media: Google Ads and Microsoft (Bing) Ads, optimisation, and collaborative performance management of our external PPC agency Social media: hands-on creation, publishing, and optimisation of content across all active platforms Affiliate marketing: managing affiliate platforms, recruitment, relationships, and performance Website optimisation: Shopify site updates, CRO improvements, merchandising, navigation, and live trading readiness This role does not involve delegating this work in the short term. 3. Campaigns & ecommerce trading Plan and execute seasonal and promotional campaigns end-to-end Ensure campaigns are commercially sound and operationally ready Coordinate messaging across site, email, paid, social, PR, and affiliates Ship work quickly, confirm it is live, and fix issues fast when needed 4.,PR collaboration Work closely with external PR partner Align PR activity with ecommerce campaigns and growth priorities Amplify PR coverage across site, email, and social channels 5. Data, analysis & decision-making Track, analyse, and interpret ecommerce and marketing performance Use data to inform prioritisation and decision-making Understand attribution, trends, and commercial impact Act on insight quickly rather than waiting for perfect information 6. Founder collaboration & future team foundations Work closely with owner as a trusted commercial partner Bring recommendations and decisions, not just questions Challenge constructively when appropriate Help define what future ecommerce marketing roles should look like Contribute to building a small, effective ecommerce marketing team in 2026 Systems & platforms (Hands-on experience required – non-negotiable) You must be confident working directly inside: Shopify Klaviyo SEMRush, Ahrefs, Screaming Frog Google Ads, Microsoft (Bing) Ads Affiliate marketing platforms All active social media platforms Analytics and reporting AI platforms and tools for content creation, analysis, and optimisation Reviews platform management and development. If your recent experience is primarily strategic or agency-led, this role is unlikely to be a fit. Performance bonus This role includes a performance-based bonus aligned directly to ecommerce growth. The bonus will be linked to a small number of clear, measurable commercial outcomes, that you will set and agree upon which may include: Revenue growth Conversion rate improvement Ecommerce contribution margin Delivery of agreed trading and campaign milestones Bonus targets will be: Clearly defined during onboarding Reviewed regularly with the founder Designed to reward real commercial impact, not vanity metrics Non-negotiable expectations This role requires someone who: Is comfortable being the sole ecommerce marketer initially Can operate confidently across multiple marketing disciplines Does not require hand-holding or constant direction Enjoys working closely with founders and decision-makers Can prioritise independently under pressure Escalates issues early and fixes problems quickly Thrives in fast-moving, founder-led environments Skills & experience Essential Proven, hands-on ecommerce marketing experience with commercial accountability Direct experience executing SEO, email, paid, social, affiliate, and CRO activity Strong data literacy and confidence interpreting performance metrics Ability to work independently and make sound decisions Clear, confident written and verbal communication Desirable Shopify-based DTC experience Gifting, lifestyle, or seasonal ecommerce experience Experience using AI tools to improve speed and output quality Experience building or shaping a marketing function or team Experience working in startup or founder-led environments Who this role suits best This role suits someone who: Enjoys ownership and responsibility Likes building momentum quickly Wants real influence, not just a title Gets energy from visible commercial impact Is calm, capable, and decisive under pressure Who this role is not for This role will not suit someone who: Wants a narrow or purely strategic remit Needs long onboarding or heavy structure Avoids accountability for results Prefers managing others rather than doing the work Dislikes pace, ambiguity, or decision-making Progression This role is designed to grow. Strong performance can lead to: Leadership of a small ecommerce marketing team Broader commercial or brand responsibility within Collaber Increased autonomy, influence, and reward Progression is based on impact and judgement, not time served