About the role
We are seeking a detail-oriented and analytical Marketing Data Analyst to join our team. This is a new role within the team and you will play a crucial role in leveraging data to drive marketing strategies, optimise campaigns, and contribute towards business growth. Your primary focus will be on analysing marketing data, collaborating with sales teams to cleanse account data, and liaising with data providers to ensure access to the most relevant contacts in customer and target accounts.
Key duties and responsibilities are:
1. Analyse marketing data to extract actionable insights and inform strategic decision-making.
2. Collaborate with sales teams to cleanse account data in Salesforce, ensuring data accuracy and completeness.
3. Work closely with data providers to acquire and maintain high-quality data for marketing campaigns.
4. Take ownership of Salesforce Pardot platform and data within it, ensuring its integrity and optimal performance.
5. Develop and maintain reports and dashboards to track key marketing metrics and KPIs.
6. Conduct regular audits to identify and rectify data inconsistencies, duplicates, and errors.
7. Implement data enrichment strategies to enhance the depth and accuracy of customer and prospect profiles.
8. Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and data management.
9. Provid...