What do we do?
Introducing Thinkproject Platform
Pioneering a new era and offering a cohesive alternative to the fragmented landscape of construction software, Thinkproject seamlessly integrates the most extensive portfolio of mature solutions with an innovative platform, providing unparalleled features, integrations, user experiences, and synergies.
By combining information management expertise and in-depth knowledge of the building, infrastructure, and energy industries, Thinkproject empowers customers to efficiently deliver, operate, regenerate, and dispose of their built assets across their entire lifecycle through a Connected Data Ecosystem.
As the Director of Product Marketing youwill lead Thinkproject’s Product Marketing function to drive revenue growth, platform adoption, and market differentiation across the built
asset lifecycle. This role owns value articulation, positioning, and go-to-market
execution for Thinkproject’s platform and solutions, ensuring clear diAerentiation
across planning, construction, handover, and operations.
It is a critical leadership role in a growing and evolving organisation. The Director will
establish a scalable, AI-enabled Product Marketing operating model, enabling faster
launches, stronger regional execution, and reduced dependency bottlenecks across
Marketing and Sales.
What your day will look like
Your core responsibilities:
Product Marketing Strategy & Platform Positioning
1. Define and drive the global Product Marketing strategy across Thinkproject’s Built
Asset Lifecycle Platform, including Document Collaboration, VDC, Field
Manager, Contracts, Handover, Asset Hub and Asset Management.
2. Own platform-level positioning and cross-module value propositions, not just
individual products.
3. Ensure alignment between company strategy, product roadmap, and customer
value articulation across regions and industries.
Value Stories & Messaging Excellence
4. Establish and own a standardised value story framework: Customer pains,
challenges, or opportunities, mapped product capabilities, diAerentiated
outcomes vs. alternatives and quantifiable business impact
5. Build and maintain a reusable value story library used across Product
Marketing, Demand Generation, Sales Enablement, and Customer Success.
6. Ensure all messaging is evidence-based and grounded in real customer
scenarios and measurable impact.
Go-To-Market & Launch Orchestration
7. Lead global and regional GTM planning for product releases, major features, and
cross-module solutions.
8. Own launch readiness, ensuring Sales, Demand Gen, Services and regional
teams understand and can articulate value before external activation.
9. Define launch frameworks, timelines, KPIs, and post-launch adoption tracking.
10. Partner closely with Product Management to showcase and demo key
capabilities in webinars, videos, demos, and sales-facing formats.
Demand Generation Enablement & Narrative Ownership
11. Own the messaging foundation that Demand Generation builds on, ensuring
campaigns are grounded in clear value articulation, differentiated positioning
and customer relevance.
12. Define and maintain core messaging frameworks for the platform and
solutions, including value propositions, key messages and proof points, taglines
and short-form narrative hooks.
13. Develop and continuously refine persona definitions, including: Buyer roles,
jobs-to-be-done, pains, success metrics and buying triggers as well as Message
hierarchies by persona (what matters most, what to lead with, what to prove).
14. Lead and structure persona and buyer research, synthesising insights from:
Customer interviews and references, Win/loss analysis, Sales and Customer
Success feedback.
15. Provide Demand Generation with clear, reusable inputs (messaging blocks,
value stories, persona guidance) that reduce iteration cycles and dependency
friction.
16. Act as the final authority on messaging consistency, ensuring campaigns,
content and field assets align with agreed positioning and value stories.
17. Partner closely with Demand Generation on: Campaign themes and narratives,
ABM messaging strategies, Alignment between long-form value stories and short
form campaign execution
Content, Flagship Events & Customer Reference Stories
18. Lead the narrative and agenda shaping of Thinkproject’s most visible market
moments and customer proof points.
19. Steer the content direction and agenda framing of flagship events (e.g.
customer conferences, major industry events, strategic webinars), ensuring a
clear end-to-end narrative and strong linkage between market challenges,
product capabilities and customer impact
20. Define the key story arcs for events, working with Brand, Demand Gen and
regional teams on execution.
21. Work with the communications team and customer advocacy program lead to
raise the quality bar for customer reference stories, including: selecting the
right customer scenarios and use cases, framing the story around value,
outcomes and business impact — not just features, ensuring stories are reusable
across sales, campaigns, events and content
22. Partner with Sales, Services, Corporate Communications and Brand to identify
high-impact reference customers and develop: Case studies, Videos, Event
keynotes and customer presentations
23. Ensure customer stories reinforce Thinkproject’s strategic positioning and
value narratives, not isolated success anecdotes.
Regionalisation & Market Adaptation
24. Ensure global positioning and messaging are adapted to regional market needs,
buying behaviours, and maturity levels.
25. Guide translation into local language specifics, including terminology,
expressions, and culturally relevant framing.
26. Enable regional Product Marketing Managers with clear guardrails, playbooks,
and autonomy.
AI, Innovation & Ways of Working
27. Maintain a strong understanding of AI trends and their impact on the
construction and infrastructure software landscape.
28. Partner with Product to articulate AI-driven diAerentiation clearly and credibly.
29. Champion AI-first ways of working within Product Marketing, leveraging tools
such as ChatGPT to:
o Accelerate messaging creation
o Scale competitive analysis
o Improve launch velocity and consistency
30. Build PMM processes that scale impact beyond team size.
Market, Customer & Competitive Intelligence
31. Own competitive positioning across Document Collaboration, VDC, Field
Manager, Contracts, Handover, Asset Hub and Asset Management markets.
32. Synthesise customer insights, win/loss data, and market trends into actionable
guidance for Product and GTM teams.
33. Track industry developments including BIM / ISO 19650 adoption, digital
construction maturity, procurement models, and AI adoption.
Team Leadership & Change Management
34. Build, mentor and lead a high-performing international Product Marketing team.
35. Establish repeatable playbooks for messaging, launches, demos, and
enablement.
36. Foster a culture of customer empathy, learning speed, and pragmatic
execution.
37. Act as a senior internal partner during a phase of organisational and capability
transition.
What you need to fulfill the role
38. 8–12+ years of experience in B2B Product Marketing, including senior leadership
roles.
39. Strong background in enterprise SaaS; experience in construction,
infrastructure, engineering, or asset management software highly preferred.
40. Proven success leading international, multi-product and platform GTMs.
41. Demonstrated expertise in positioning, messaging, and value proposition
development.
42. Strong understanding of AI concepts and their application in B2B software and
marketing.
43. Practical experience using AI tools (e.g. ChatGPT) to improve marketing
productivity and scalability.
44. Experience working closely with Product Management, Sales, Demand
Generation, and Customer Success.
45. Comfortable operating in ambiguity and building structure while delivering
results.
46. Excellent communication, storytelling, and stakeholder management skills.
47. Based in the UK (Greater London or Reading area) with willingness to travel.
What we offer
Lunch 'n' Learn Sessions I Women's Network I LGBTQIA+ Network I Coffee Chat Roulette I Free English Lessons I Thinkproject Academy I Social Events I Volunteering Activities I Open Forum with Leadership Team (Tp Café) I Hybrid working I Unlimited learning
We are a passionate bunch here. To join Thinkproject is to shape what our company becomes. We take feedback from our staff very seriously and give them the tools they need to help us create our fantastic culture of mutual respect. We believe that investing in our staff is crucial to the success of our business.