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About the Brand
Founded in 1980 in Belgium, Alpro is dedicated to plant-based foods and drinks and is the number one plant-based drink brand in the UK and Ireland.
The plant-based drink and yoghurts market is valued at £650m and is consumed by 50% of households, many of whom adopt a flexitarian approach to their diet driven by health benefits, seeking a variety of ingredients and taste, environmental sustainability, and ethical considerations.
The Role
The Alpro Junior Brand Manager (JBM) will support the full Alpro team in driving the delivery of the annual plan and commercial objectives of the category. Please note, this role is a 12-month fixed-term contract.
Key Activities
1. Lead the plant-based protein drinks and yoghurts portfolio growth plan, including innovation and communications.
2. Assist the SBM on the plant-based yoghurts portfolio, which has significant focus and A&P investment in 2025/6.
3. Support internal launches, retailer engagement days, and brand inductions as required.
4. Take the lead with key stakeholders and communicate with influence.
5. Manage advertising and promotion (A&P) activities.
About You
We are looking for candidates who demonstrate the following key skills:
1. Full ownership of scope, making sound decisions, problem-solving, prioritizing, and overcoming obstacles.
2. Leadership with key stakeholders and effective communication.
3. Autonomous leadership within the role, behavioral adaptability, self-development, and understanding of own contribution to the function.
4. Ability to analyze multiple data sources to understand brand and market performance and P&L.
5. Understanding consumer trends and being a team player.
About Danone
At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.
Diversity, Equity, and Inclusion (DEI) are deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.
The closing date for applications is 09/04/2025. You will hear about your application after this date.
Job Details
Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition, and Medical Nutrition.
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