Trade Marketing Executive - Hybrid
Salary: Up to £35,000 - Depending on experience
Contract: 14-Month FTC
Location: Wrexham (Hybrid)
Are you an experienced Trade Marketing professional looking to join a global B2B organisation and make a real impact?
My client, an internationally recognised leader in their field, is searching for a talented Trade Marketing Executive to join their team on a 14‑month contract.
This is an exciting opportunity to play a pivotal role in shaping customer loyalty, driving sales, and delivering innovative trade activation campaigns.
About the Role
Reporting into the Head of Marketing, you will take ownership of a wide range of trade marketing and loyalty-led initiatives. You'll design, implement and evaluate marketing campaigns and services that support customer retention, growth, and engagement across a diverse B2B customer base.
Key Responsibilities
Design, implement and monitor services within the loyalty programme to increase sales and customer satisfaction/retention.
Manage key service partners and oversee performance metrics for reward, incentive and loyalty programmes.
Develop practice marketing services in collaboration with the sales team and customers, driving increases in sales, SOW, ASP and retention.
Plan and deliver trade activation campaigns aimed at boosting sales and customer loyalty.
Work closely with the management team and key internal stakeholders to create customer‑focused, integrated marketing communication plans and campaigns.
Support product portfolio planning and manage brand positioning for assigned products and services.
Assist in launching new channels of trade, including online and domiciliary.
Manage relationships with communication agencies, printers and media partners.
Collaborate with Product Managers and Marketing Managers to achieve commercial objectives.
Write communication briefs for product launches and life cycle campaigns; review concepts, proofread copy and approve artwork through each development stage (marketing literature, POS, promotions, adverts).
Lead the development and delivery of promotional campaigns that align with the commercial plan and drive ASP growth.
Support digital media launches and developments as part of the commercial strategy.
Maintain strong awareness of customer behaviour and identify opportunities for impactful new marketing activities.
Work with internal teams and external agencies to enhance the organisation's reputation.
Brief marketing agencies and ensure quality control over their output.
Analyse ROI and campaign effectiveness, benchmarked against plans and competitor activity, and make recommendations for improvements.
Manage multiple campaigns across various channels, ensuring timely and on‑budget delivery.
Build communication channels with relevant customers and stakeholders, and act on feedback.Skills & Experience Required
Minimum 4 years' experience in Marketing or Trade Marketing within a B2B environment
Strong background in trade marketing and marketing communications across offline and online channels
Knowledge of digital marketing (social media, online advertising, SEO) - desirable
Experience using CRM systems such as Salesforce or similar packages
Confident managing email campaigns using Mailchimp
Strong copywriting skills for both online and offline marketing contentBenefits
Hybrid & flexible working
31 days holiday (including bank holidays)
Pension scheme
Onsite parking
Private medical insurance