Company Description
Silver Cross has been making beautifully crafted baby products for over 140 years. Today, we are a globally recognised Superbrand, loved and trusted by families worldwide. Silver Cross is still based in Yorkshire, where it was founded in 1877. Perhaps still best known for our iconic coach prams, we now offer an award-winning range of contemporary prams, nursery furniture and car safety. Silver Cross is sold in over 70 countries and has offices in England, Shanghai and Hong Kong.
Silver Cross is a great place to work, in a lovely environment with brilliant people. We're a 140 year old nursery brand who's succeed because we care about our customers and we care about you. Come and join a great place to work!
Purpose of the role
We’re looking for a passionate and creative Social Media Manager to lead our organic social media across all Silver Cross UK channels. This role will be responsible for growing an engaged community to increase the online presence of Silver Cross brand and product features, as a trusted and authoritative voice in the baby products market.
You’ll ensure the brand is front of mind for parents and parents-to-be, strengthening brand image, awareness, and consideration. Working closely with the wider Marketing and International teams, you’ll create and deliver inspiring, insight-led content that aims to build trust and grow market share.
Hands-on experience creating content as well as day to day execution and community management is essential.
This role is office based four days a week.
What's in it for you;
Pay £30-35,000 per annum dependant on experience
Benefits
* 25 days holiday (plus bank holidays) increasing with service, plus a day off for your birthday
* Salary sacrifice holiday purchase scheme
* Salary sacrifice pension with 5% company contribution, available to all ages
* Cash Health Plan- get money back on treatments
* Retail discounts
* Virtual GP
* Short day working every last Friday of the month
* Regular communication events
* Regular social activates
* Cycle to Work Scheme
* Flexible start/finish time
Key Responsibilities
* Develop and implement organic social strategies across Instagram, TikTok, YouTube, Pinterest, Snapchat, and Facebook.
* Plan, create, edit, and schedule engaging content tailored for diverse audiences.
* Manage community interactions, monitor sentiment, and foster engagement.
* Collaborate with creative, PR, influencer, and e-commerce teams to deliver campaigns and partnerships.
* Conduct trend research, competitor audits, and apply insights to strategy.
* Oversee TikTok agency and support influencer initiatives aligned with revenue goals.
* Track and report performance using analytics tools to demonstrate ROI.
What We’re Looking For
* Proven experience growing social accounts and building active communities.
* Expertise across major platforms and strong grasp of both creative and technical aspects of social media.
* Skilled in content strategy, video/photo editing, and design tools.
* Excellent communication, planning, and stakeholder collaboration skills.
* Ability to manage full social funnel from strategy to execution.
KPIs
* Social growth and engagement
* Content aligned with campaigns and product launches
* Timely planning and approvals for monthly and weekly content