PPC Manager
Location:
Hybrid (London / Remote)
Salary:
Competitive, based on experience
About the Role
We're looking for a skilled and confident
PPC Manager
to lead Google Ads performance across a portfolio of eCommerce and DTC brands. This is a hands-on, execution-first role with real influence. You'll manage day-to-day optimisation, own client communication for your accounts, and work closely with our Paid Social and Client Services teams to deliver measurable growth.
What You'll DoPPC Strategy & Execution
* Manage, optimise, and scale Google Ads campaigns across
Search, Shopping, Display, and YouTube
.
* Conduct keyword research, build effective campaign structures, and write compelling, on-brand ad copy.
* Make data-led optimisation decisions to improve ROAS, reduce CPA, and drive revenue growth.
* Maintain high-quality account structures, negative keyword management, feed optimisation, and naming conventions.
Performance Ownership
* Own pacing, budget allocation, forecasting, and scaling decisions for your PPC accounts.
* Run structured tests across bidding, audiences, ad copy, and landing pages.
* Ensure campaigns follow best practices and consistently improve performance.
Client-Facing Responsibilities
* Serve as the
primary PPC contact
for your assigned clients.
* Lead weekly and monthly performance calls.
* Present insights clearly, confidently, and strategically.
* Manage expectations, communicate proactively, and support clients in commercial decision-making.
Data, Reporting & Insights
* Produce accurate, actionable performance reports with clear commentary and next steps.
* Analyse cross-channel performance (with support from the Head of Paid) to identify new opportunities across PPC, Paid Social, and CRM.
* Collaborate with Creative and Development teams to improve landing pages, user journeys, and CRO.
Collaboration
* Work closely with the
Head of Paid Media
on strategy, forecasting, and target-setting.
* Partner with the
Paid Social Manager
to ensure cross-channel alignment and shared learnings.
* Support creative teams with data-led feedback on ad formats, messaging, and testing opportunities.
About You
* 3+ years managing PPC/Google Ads for
eCommerce or DTC brands
(agency experience preferred).
* Strong understanding of
Search, Shopping, Display, and YouTube
campaigns.
* Confident managing budgets of
£20k–£100k+
across multiple accounts.
* Excellent communicator — clear, concise, and comfortable leading client calls.
* Highly analytical, detail-oriented, and confident turning data into decisions.
* Comfortable working in a fast-paced agency with multiple clients.
* Proactive, commercially minded, and always looking for ways to improve performance.
Nice to Have
* Experience with feed management tools (e.g., DataFeedWatch, Channable).
* Familiarity with GA4, Looker Studio, Shopify, and attribution tools.
* Understanding of paid social and full-funnel performance.