Are you able to bring together data and marketing to drive results? We're seeking a strategic, results-driven CRM and Marketing Manager who will be responsible for developing and executing customer-centric marketing strategies to drive customer engagement, manage and nurture leads, and build loyalty, retention, and satisfaction across our diverse group of services.
They will leverage HubSpot and data-driven insights to support personalised marketing campaigns that deliver measurable ROI.
Key Responsibilities
* CRM Strategy:Develop and implement a comprehensive 6-12 month CRM strategy and roadmap aligned with Kingdom’s commercial goals to enhance customer relationships.
* Data Management: Lead and oversee the collection, segmentation, and analysis of customer data to inform marketing strategies and personalised communication.
* Campaign Management: Drive the technical implementation for end-to-end delivery of CRM campaigns and act as the go-to CRM expert.
* Customer Segmentation: Segment the customer database based on demographics, behaviour, and preferences to tailor marketing efforts.
* Marketing Automation: Utilise marketing automation tools (e.g., HubSpot, Apollo) to automate marketing workflows, including lead nurturing and drip campaigns.
* Email Marketing: Manage email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis.
* Personalisation: Implement personalisation strategies to deliver tailored service-specific content and offers across various channels.
* Customer Retention: Develop and execute customer retention strategies, such as loyalty programmes and personalised offers, to increase customer lifetime value.
* A/B Testing: Conduct A/B testing and analysis to optimise marketing campaigns and customer journeys.
* Cross-functional Collaboration: Collaborate with sales, customer service, and IT teams to ensure seamless customer experiences.
* Performance Metrics: Monitor and analyse key performance indicators (KPIs), such as customer acquisition cost (CAC), customer retention rate, and customer lifetime value (CLV), report, share learnings and opportunities.
Qualifications
* Minimum 2-years’ experience in CRM marketing (ideally HubSpot, but not compulsory), database marketing, or related roles, and able to demonstrate a track record of successful CRM campaigns.
* Proficiency in data analysis, marketing automation, segmentation, and email marketing.
* Strong commercial awareness, with a track record of creating targeted, sector-specific campaigns and content that support sales, marketing and business objectives.
* Strong verbal, written, and organisational skills.
What the Right Candidate looks like
* Commercially astute, growth-oriented, and driven by creating measurable CRM marketing impact that supports business objectives
* Data-oriented and performance-focused – uses insights and analytics to inform decision-making and optimise marketing efforts
* Proficiency in key CRM and marketing tools (e.g. HubSpot, Apollo, Campaign Monitor)
* A compelling storyteller - confident across written, visual, and verbal formats, to transform complex data insights into simple stories and tangible outcomes
* Organised and process-driven, with strong attention to brand governance, content accuracy, and campaign quality
* Thrive in a fast-paced environment and able to work under pressure when managing multiple campaigns and meeting tight deadlines
* Demonstrates a track record of successful campaigns and marketing initiatives that contribute to sales growth, lead generation, or brand elevation
* Fully aligned with our CARE values, bringing energy, integrity, collaboration and a solutions-first mindset to all stakeholder interactions
* Passionate about delivering clear, consistent, and sector-specific messaging that reflects Kingdom’s commitment to service excellence
* Innovative and strategic - constantly seeking new ways to use data insights to position Kingdom more effectively in the market
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Security and Investigations
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