Manufacturing & B2B Distribution | North Yorkshire
Delighted to be working exclusively with a well-established manufacturing business to appoint a Commercial Director at a key stage in their growth plans.
The company produces and supplies a range of paper-based products used day-to-day across sectors such as retail, hospitality, transport and healthcare. Much of the business sits around high-volume, repeat-order products (such as labels) and similar essentials, supplied primarily through distributor and reseller networks. A fast-moving, operationally focused environment where service, reliability and turnaround times really matter.
Following recent investment, there is now a clear plan to grow both revenue and capability, making this a significant hire for the business.
Why this role
* This is not a polished corporate environment – it is a hands-on SME where you will be close to the product, the customers and the numbers.
* You will work directly with the Board and investors to strengthen the commercial function and help drive the next phase of growth, while building on a long-standing reputation for service and delivery.
* There is also a genuine opportunity to grow into a broader leadership role over time.
The role
Reporting to the Board, you will take ownership of the commercial performance of the business.
This will include:
* Setting and delivering the commercial strategy
* Driving growth across existing customers and channels
* Personally, winning new business and developing key accounts
* Managing relationships across distributors, resellers and end users
* Bringing greater structure to sales activity, forecasting and pipeline management
* Owning pricing and margin across a broad, often price-sensitive product range
* Working closely with operations in a product-led, high-volume environment
* Supporting wider growth initiatives as the business scales
This role will suit someone who is comfortable rolling their sleeves up and getting into the detail
About you
You will be an experienced commercial leader who understands product-led B2B businesses.
You are likely to bring:
* A track record in a senior commercial or sales leadership role
* Experience within manufacturing, distribution or consumables-based products
* An understanding of high-volume, repeat purchase environments
* Experience working with distributor and reseller channels
* A track record of personally delivering revenue growth
* A practical, hands-on approach suited to an SME
* Strong commercial judgement around pricing, margin and customer management
* This does not need to come from an identical sector, but an appreciation for straightforward, volume-driven products (rather than complex engineered solutions) is important.
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