Join to apply for the Retail Marketing & VM Manager role at Sally Europe
Be part of shaping the future of retail at Sally Europe
We’re looking for a Retail Marketing & VM Manager who is passionate about delivering inspiring customer experiences across our 400+ stores in 6 markets (UK, Ireland, France, Belgium, Netherlands, & Germany).
This is your opportunity to lead the development and execution of innovative store marketing, visual merchandising, and point-of-sale strategies that drive engagement, boost footfall, and bring the Sally Europe brand to life.
What you’ll do:
* Lead impactful in-store marketing campaigns that connect with customers and deliver results.
* Shape and maintain our visual merchandising principles, ensuring consistency and creativity across markets.
* Partner with store development teams to design inspiring store environments and signage solutions.
* Manage the creation, translation, and adaptation of marketing materials to ensure a clear and consistent brand voice.
* Develop and deliver training programmes that empower store teams to execute with confidence and quality.
* Take ownership of budget management—driving efficiency and maximising value.
What success looks like:
* Engaging and consistent customer experiences across all stores.
* Campaigns and product launches that customers notice and love.
* Clear and practical merchandising guidelines that support store teams.
* Strong collaboration across markets and departments.
* A motivated, skilled team that feels supported and inspired.
What you’ll bring:
* 10+ years’ experience in retail marketing, VM, and PoS management.
* Strong understanding of shopper behaviour and customer-centric marketing.
* Proven ability to adapt strategies across regional markets.
* Excellent people leadership and project management skills.
* A creative eye, strategic mindset, and passion for innovation.
* Degree educated, with fluency in multilingual marketing an advantage.
Why You’ll Love It Here...
At Sally Europe, we live by our values: Be Yourself. Be Bold. Be An Owner. Be An Inspiration. Be Part of Something Bigger. We believe that when people feel empowered to be themselves, they do their best work. We’ll support you to grow, challenge the norm, and create experiences that leave a lasting impact.
We welcome applications from everyone and are committed to fostering an inclusive workplace where diversity is celebrated. As part of our culture to 'add colour to the world,' we ensure fair treatment for all, regardless of age, disability, gender, marital status, pregnancy, race, religion, or sexual orientation.
If you’re ready to take the lead in shaping inspiring store experiences across Europe, we’d love to hear from you.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Retail
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