Job Description
The London School of Science & Technology (LSST) is one of UK’s leading, largest and fastest growing independent higher education provider with over 8000 students, 6 campuses and 3 university partnerships.
The team behind LSST is passionately committed to transforming lives by providing excellent education. We believe no matter what your background, your age or personal circumstances everyone is entitled to access a good education. We have one of the highest National Student Survey scores of 96.7%, placing us in the top 15 in the UK.
We are currently seeking to appoint a Digital Marketing Manager on a Full-time, permanent basis.
Job Purpose:
The role of the Digital Marketing Manager is to lead our digital marketing initiatives within the Marketing Team. As a Digital Marketing Manager, you will be responsible for managing and implementing our digital marketing strategies, with a primary focus on social media management, pay-per-click (PPC) advertising, website management, and overall digital marketing strategy. The ideal candidate will possess a deep understanding of popular social media platforms, demonstrate success in utilising these platforms effectively, and have the ability to drive our digital marketing activities towards the college’s objectives.
Responsibilities:
* Develop and execute digital marketing strategies aligned with LSST's goals and objectives.
* Conduct market research, analyse competitor activities, and identify new opportunities for digital marketing initiatives.
* Stay up to date with the latest digital marketing trends, emerging technologies, and social media platforms.
* Monitor and report on the performance of digital marketing campaigns, using data to refine strategies and achieve marketing goals.
* Develop and implement comprehensive social media strategies to enhance LSST's brand presence across various platforms.
* Create engaging and compelling content for social media channels (such as Facebook, Twitter, Instagram, LinkedIn, YouTube) to drive audience engagement, increase followers, and generate leads.
* Monitor social media trends, analyse data, and make data-driven recommendations for continuous improvement.
* Respond to comments, messages, and inquiries promptly, ensuring a positive and engaging user experience.
* Collaborate with other teams to coordinate social media campaigns, promotions, and events.
* Work with our PPC agency to plan, execute, and optimize PPC campaigns (e.g., Google AdWords, Facebook Ads) to increase website traffic, lead generation, and student enrolment.
* Conduct keyword research, write compelling ad copy, and monitor campaign performance to ensure maximum return on investment (ROI).
* Analyse campaign data, track key metrics, and provide regular reports to management.
* Stay informed about industry best practices and implement strategies to improve campaign performance.
* Manage and update the LSST website, ensuring it is visually appealing, user-friendly, and optimized for search engines.
* Collaborate with the web development team to implement website enhancements, improve functionality, and optimize conversion rates.
* Create and update website content, including landing pages, blog posts, program pages, and event listings.
* Monitor website analytics, track visitor behavior, and make data-driven recommendations for website optimization.
* Monitor and report on the performance of digital marketing campaigns, providing regular updates to senior management.
* Use data and insights to refine strategies, optimise budget allocation, and drive results.
* Mentor and manage the digital marketing team, providing guidance and support in executing campaigns and achieving goals.
* Work with campus based Marketing Officers to support creation and curation of digital content.
* Foster collaboration and cross-functional communication within the marketing department.
Requirements:
* Bachelor's degree in Marketing, Digital Marketing, or a related field preferably.
* Proven experience as a digital marketing management, preferably in the education industry.
* In-depth knowledge of popular social media platforms, including Facebook, Twitter, Tik Tok Instagram, LinkedIn, and YouTube (Essential).
* Experience managing PPC campaigns on platforms like Google AdWords and Facebook Ads.
* Proficiency in website content management systems (CMS).
* Strong analytical skills and the ability to interpret data to drive informed decision-making.
* Excellent written and verbal communication skills, with a keen eye for detail.
* Creative thinking and the ability to develop engaging content.
* Strong project management skills, with the ability to prioritize and multitask effectively.
* Self-motivated and able to work both independently and collaboratively within a team.
If you are a strategic digital marketing leader with a proven track record of success in utilising social media platforms and want to contribute to the growth and success of the London School of Science and Technology, we would love to hear from you.
Schedule: May include evenings and weekends.