Director, Group Digital and Social ChannelsJob Description
Purpose of the role
To develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms
Accountabilities
1. Development and implementation of digital marketing strategies that aligns with the banks business objectives and are informed by market research, customer needs andpetitive landscape.
2. Collaboration with cross-functional teams, including product marketing,munications, and IT, to ensure alignment of digital marketing efforts with overall business objectives.
3. Development ofpelling and targeted content for various marketing channels, optimising of online content for search engines to improve organic search visibility and managing paid search campaigns for driving targeted traffic and conversion goals, as required.
4. Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
5. Management of marketing technology platforms, where applicable.
6. Management and updating of digital marketing platform and channels such as website and social media channels, as needed.
7. Development ofpelling and targeted content for various marketing channels, inclusive of partner channels and assets, where applicable.
Director Expectations
8. To manage a business function, providing significant input to function wide strategic initiatives. Contribute to and influence policy and procedures for the function and plan, manage and consult on multipleplex and critical strategic projects, which may be business wide..
9. They manage the direction of a large team or sub-function, leading other people managers and embedding a performance culture aligned to the values of the business. Or for an individual contributor, they lead organisation wide projects and act as deep technical expert and thought leader, identifying new ways of working and collaborating cross functionally. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
10. Provide expert advice to senior functional management andmittees to influence decisions made outside of own function, offering significant input to function wide strategic initiatives.
11. Manage, coordinate and enable resourcing, budgeting and policy creation for a significant sub-function.
12. Escalates breaches of policies / procedure appropriately.
13. Foster and guidepliance, ensure regulations are observed that relevant processes in place to facilitate adherence.
14. Focus on the external environment, regulators, or advocacy groups to both monitor and influence on behalf of Barclays, when appropriate.
15. Demonstrate extensive knowledge of how the function integrates with the business division / Group to achieve the overall business objectives.
16. Maintain broad andprehensive knowledge of industry theories and practices within own discipline alongside up-to-date relevant sector / functional knowledge, and insight into external market developments / initiatives.
17. Use interpretative thinking and advanced analytical skills to solve problems and design solutions in oftenplex/ sensitive situations.
18. Exercise management authority to make significant decisions and certain strategic decisions or rmendations within own area.
19. Negotiate with and influence stakeholders at a senior level both internally and externally.
20. Act as principal contact point for key clients and counterparts in other functions/ businesses divisions.
21. Mandated as a spokesperson for the function and business division.
All Senior Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L - Listen and be authentic, E - Energise and inspire, A - Align across the enterprise, D - Develop others.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship - our moralpass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset - to Empower, Challenge and Drive - the operating manual for how we behave.
22. Proven experience leading high-performing digital and social media teams to deliver innovative, data-driven content strategies and campaigns.
23. Deep understanding of the evolving digital ecosystem, including social platforms, content trends, and performance analytics.
24. Strong customer-centric mindset with a passion for creating engaging, value-driven digital experiences.
25. Excellent stakeholder engagement and leadership capabilities, with a track record of influencing at senior levels.
26. Solidmercial awareness and ability to align digital strategies with broader business objectives.
Job ID JR-0000050020