Director of Sales – Leading Travel Business
Salary: Competitive
Home-based | Frequent travel to Manchester HQ & nationwide
We are working with a market-leading travel business with ambitious growth plans in the UK, seeking a high-impact Sales Director to lead its Trade Sales and Partnerships strategy.
This is a senior, commercially critical role, responsible for driving revenue growth, expanding market share and strengthening long-term relationships across the UK travel trade. You will lead a well-established national sales team and act as the face of the business within the industry.
The role is home-based, with regular travel to the Manchester head office and frequent nationwide travel to meet partners, attend events and support the sales team.
Responsibilities
* As Sales Director, you will define and execute a clear, forward-thinking sales strategy that delivers sustainable growth across a diverse portfolio of premium travel products. You will work closely with senior leadership and cross-functional teams to ensure strong commercial performance, brand alignment and an exceptional partner journey.
* Key responsibilities include:
* Developing and implementing a national trade sales strategy aligned to wider business objectives
* Driving revenue growth through existing partnerships while identifying and securing new commercial opportunities
* Leading, motivating and developing a high-performing UK sales team
* Owning the full sales process, from proposition and presentation through to negotiation and contract close
* Building long-term, strategic relationships with key trade partners
* Analysing market trends, competitor activity and customer behaviour to inform decision-making
* Overseeing sales forecasting, targets, budgets and performance reporting
* Working closely with marketing, commercial, operations and customer teams to deliver a seamless end-to-end experience
* Representing the business at trade events, industry awards, partner events and hosted experiences
Requirements
* You will be a confident, commercially driven sales leader with strong experience operating at senior level within a relevant, trade-focused industry.
* A proven track record (5+ years) in a senior sales leadership role
* Experience managing national sales teams and delivering against ambitious growth targets
* Exceptional relationship-building, negotiation and influencing skills
* A strategic mindset combined with hands-on commercial execution
* Strong understanding of premium or luxury market dynamics
* Experience launching or scaling products in competitive environments
* High levels of resilience, adaptability and professionalism in a fast-paced setting
* The credibility to engage confidently with senior stakeholders internally and externally