Senior Analyst - Strategy & Innovation
Birmingham City Football Club
Permanent | Full-Time (37.5 hours per week)
Location: St Andrew's Stadium & Knighthead Performance Centre
Birmingham City Football Club is on the rise.
With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, and is playing it's part in once-in-a-generation opportunity to support the transformation of England's second city as part of the Sports Quarter project.
With significant investment across our football, commercial, and community operations, we are rebuilding the Club for long-term success — on and off the pitch. The journey we're on involves strengthening our structures, elevating our performance environments, growing our teams, and investing heavily in the people, processes and culture that will define the next chapter of Birmingham City FC.
We are looking for a Senior Analyst – Strategy & Innovation to play a key role in shaping the club's future. This is a fantastic opportunity for a strategic, data-driven analyst to support digital transformation, enhance fan experience, and deliver insight-led innovation across the club.
The Role
Reporting into the Strategy & Innovation function, you will help drive high-impact projects that improve how Birmingham City operates, engages supporters, and delivers long-term value.
You will bring strong analytical capability, commercial awareness, and the ability to translate data into meaningful strategic recommendations.
Key Responsibilities
Digital Transformation Support
Monitor digital trends and emerging technologies to identify opportunities to modernise club operations and improve performance.
Fan & Customer Experience Analysis
Analyse supporter behaviour, feedback and engagement data to support strategies that enhance the end-to-end fan experience.
Insight & Performance Reporting
Collect, interpret and present data linked to digital initiatives, customer journeys and transformation activity to inform senior decision-making.
Strategic Project Support
Work closely with cross-functional teams to track delivery, manage timelines and ensure key transformation projects remain on course.
Customer Journey Mapping
Map supporter journeys across ticketing, retail, digital platforms and matchday experience, identifying pain points and opportunities to improve engagement and satisfaction.
About You
We are looking for a highly capable analyst with experience in strategy, transformation or consulting, who is excited by innovation in sport and entertainment.
Essential
Minimum 3+ years' experience in a strategy, transformation or innovation role
Degree in Business, Economics, Sports Management or a related discipline (MBA desirable)
Strong analytical and financial capability, including complex business case development
Proficiency in tools such as Excel, Power BI and Tableau
Experience in customer experience insight and journey mapping
Excellent report writing and presentation skills
Confident communicator, able to influence senior stakeholders
Comfortable working at pace in a dynamic, high-profile environment
Desirable
4+ years' experience within MBB, Big 4, consulting or equivalent sports industry environment
Understanding of football commercial models including media rights, sponsorship and marketing partnerships
Terms of Appointment
37.5 hours per week
Hybrid working policy, up to 2 days remote working per week
23 days annual leave, increases with length of service
Additional Information
Flexibility with working hours is required to meet the demands of the role
Applicants must be eligible to live and work in the UK
A DBS check will be required
Full UK driving licence and access to own transport required due to multi-site working
What can we offer you?
23 days annual leave plus bank holidays
Complimentary matchday tickets for Men's and Women's home fixtures
Employee Assistance Programme () — including mental health support, virtual GP access, and more for you and your family
Enhanced Company Pension Scheme
Life Assurance cover (2x annual salary)
Club discounts and offers
The opportunity to work in a dynamic, collaborative, and professional sporting environment where technology drives progress
Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well-being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo a thorough background check and training in safeguarding as part of the recruitment process.
Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.