Company: EducateU
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Role: Senior Marketing Manager
Salary: £60k Per Annum
Full time: On-site, Monday to Friday, 9am-5pm, Permanent contract
Location: London, Canary Wharf
Job Overview:
We are looking for a data-driven and creative Senior Marketing Manager to join our fast-growing Ed-Tech company. The ideal candidate will lead marketing initiatives to increase brand awareness, generate qualified leads, and drive user acquisition across B2C and B2B segments. This role requires a strong understanding of the education technology landscape, user personas (students, parents, educators, institutions), and modern marketing channels.
Key Responsibilities:
Strategy & Planning:
* Develop and execute integrated marketing strategies across digital, social, content, email, and offline channels.
* Identify market trends, customer needs, and competitive landscape to refine messaging and positioning.
Lead Generation & Campaigns:
* Plan and manage lead-generation campaigns across Google Ads, Facebook, LinkedIn, etc.
* Monitor funnel metrics (CPL, CAC, ROI) and optimize campaigns for performance.
Content & Brand Marketing:
* Collaborate with content teams to create high-impact blogs, landing pages, email campaigns, and video content.
* Build brand credibility through webinars, success stories, influencer partnerships, and thought leadership.
Product Marketing:
* Work with product and sales teams to understand features, benefits, and value propositions.
* Create go-to-market plans for new product launches or feature releases.
Analytics & Reporting:
* Track key KPIs (conversion rates, engagement, retention) and provide regular reports.
* Use data to test hypotheses, iterate on campaigns, and inform decision-making.
Team Collaboration:
* Coordinate with designers, developers, sales, and customer support for cohesive execution.
* Manage marketing interns or junior associates, if applicable.
Requirements:
* Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
* 3–6 years of experience in digital or performance marketing, preferably in an Ed-Tech or SaaS environment.
* Proven success in managing multi-channel campaigns with measurable ROI.
* Experience with marketing tools such as Google Analytics, Meta Ads, HubSpot, Mailchimp, SEMrush, etc.
* Excellent communication and storytelling skills.
* Familiarity with user personas in K-12, higher education, test prep, or upskilling sectors is a plus.
Preferred Skills:
* SEO/SEM and performance marketing expertise.
* Strong analytical mindset with knowledge of Excel, Looker Studio, or BI tools.
* Experience with marketing automation and CRM platforms.
* Passion for education and technology.
What We Offer:
* Opportunity to grow with a mission-driven and innovation-focused company.
* Access to premium learning resources and continuous upskilling.
Benefits:
* Annual leave (7.2 weeks)
* Workplace pension scheme.
* Company Sick Policy.
* Statutory maternity/paternity pays.
* Career development opportunities
* Training and self-development opportunities.
* Gym membership discounts
* Retail discount schemes
* Cinema discounts
* Grocery discounts
* Cycle to work
* Investing and savings opportunities
* Financial wellbeing – personal debt advise.
* Financial wellbeing education
* My Mind Pal (mental fitness)