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Director of commercial growth and strategy

Lincoln
JR United Kingdom
Commercial
€125,000 - €150,000 a year
Posted: 7 June
Offer description

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Director of Commercial Growth and Strategy, Lincoln

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Client:

Resourcing Solution Consultants


Location:

Lincoln, United Kingdom


Job Category:

Other

-


EU work permit required:

Yes

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Job Views:

2


Posted:

04.06.2025


Expiry Date:

19.07.2025

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Job Description:

Director of Commercial Growth and Strategy

Reports to: Managing Director

Direct Reports: 9 Managers

Location: Inverness (with travel as required)

Hours: Full-time

Job Purpose

Our client, undergoing a significant company culture change, seeks to establish a new role to provide commercial leadership across sales, purchasing, category management, and retail operations. The Commercial Director will shape and execute a company-wide commercial strategy, develop high-performing teams, and drive growth across product categories and customer segments.

Key Responsibilities

1. Commercial Strategy & Business Growth

* Develop and lead the delivery of a commercial strategy aligned with the company’s long-range plan.
* Identify and pursue new business opportunities, including new markets, customer segments, and product innovations.
* Lead commercial planning cycles, including pricing, promotion, and product lifecycle decisions.
* Drive performance across sales teams, trade counters, and key accounts.
* Set and monitor ambitious sales targets, improving conversion and retention.
* Manage strategic account development and pipeline management.

2. Retail, Inventory & Category Oversight

* Oversee category managers to optimize range performance and supplier relationships.
* Direct Retail Director and Inventory Manager to ensure strong in-branch performance, stock availability, and cost efficiency.
* Maintain margin integrity through purchasing, pricing, and inventory control.

3. Cross-functional Alignment

* Partner with Marketing, Operations, Finance, and People & Culture to meet commercial objectives.
* Provide insights into market trends, competitor analysis, and customer behavior.
* Lead and develop direct reports through coaching, goal setting, and performance reviews.
* Foster a collaborative, customer-focused, innovative, and growth-oriented culture.

4. Reporting & Commercial Governance

* Oversee sales forecasting, budgeting, and reporting.
* Report monthly on KPIs, risks, and opportunities.
* Implement a commercial strategy aligned with business goals.
* Achieve revenue and margin growth, improve stock availability, reduce inventory costs, enhance supplier terms, and increase sales performance.
* Ensure high employee engagement and cross-departmental alignment.

Measures of Success

* Revenue growth (overall and by category/region)
* Gross margin improvement and cost control
* Customer acquisition and retention metrics
* Stock turn and availability rates
* Sales target attainment
* Supplier performance
* Forecast accuracy and reporting compliance

Candidate Profile

* Proven experience in senior commercial leadership within distribution, trade, or B2B sectors.
* Strong track record of sales performance and growth.
* Deep commercial acumen and leadership skills across functions.
* Excellent influencing, coaching, and communication abilities.
* Understanding of regional markets and rural customer needs.
* Experience with industrial or technical products.
* Background in retail operations or multi-location sales management.
* Familiarity with CRM, ERP, and sales analytics tools.
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