LinkedIn Ads Specialist (Freelance / Contract)
Initial short-term pitch support, with potential 3-month contract
Remote | B2B Lead Gen | SaaS / Tech
We are working with a strategic and creative consultancy that is preparing for a final-stage pitch with a new B2B client.
They are looking for a freelance LinkedIn Ads Specialist who can initially support on a short-term basis for a couple of days, paid hourly, to help shape the final pitch and attend a key client meeting as the platform expert.
If the project is secured, this is expected to turn into an initial 3-month contract, supporting the pilot campaign on a day rate basis.
The opportunity
In the first instance, this contractor will support with:
* Advising on how LinkedIn paid campaigns should be structured
* Providing platform-level expertise for a final client pitch
* Helping sense-check audience strategy, targeting and campaign approach
* Supporting commercial assumptions including benchmarks, CPL / CAC thinking and campaign viability
* Joining a client Zoom session to confidently discuss LinkedIn Ads best practice
If the work is won, the contractor would then support delivery of a 3-month pilot, helping run and optimise LinkedIn campaigns with a media budget of around £10k per month.
What they need
They’re looking for someone who can bring strong, practical LinkedIn Ads experience, ideally within:
* B2B lead generation
* SaaS / tech
* Enterprise or high-value customer acquisition
* Campaigns with meaningful budgets and a performance mindset
You should be comfortable discussing:
* Audience strategy and ICP validation
* Campaign structure across prospecting and conversion activity
* LinkedIn performance benchmarks
* Testing strategy, optimisation and reporting
* What “good” looks like in the first 30–60 days of a pilot
Contract structure
Phase 1: Immediate short-term support
* Couple of days’ work initially
* Paid on an hourly rate
* Focused on supporting the final client pitch and strategy meeting
Phase 2: Potential project delivery contract
* 3-month initial contract
* Likely 2–3 days per week
* Paid on a day rate
* Supporting the pilot campaign if/when the client signs off the work
Ideal background
* Proven hands-on LinkedIn Ads experience
* Strong understanding of B2B demand generation
* Comfortable working with CPL ranges in the £50–£150+ bracket
* Able to work collaboratively with strategy and creative teams
* Confident in a client-facing setting
* Available at short notice for an immediate piece of work