We are VaynerMedia, a modern global creative and media agency. VaynerMedia EMEA is a 250+ team serving multi-brand accounts across the region, recognized for Cannes Lions, the Clios, D&AD and The Webbies. We are a fast-paced, start-up–like environment focused on solving business problems and building culture through people, empathy, and innovation.
Role
The Director, Analytics leads a team of data analysts to drive actionable insights and recommendations for clients. This role acts as a trusted advisor to clients and internal teams on all analytics needs, translating insights into impactful business decisions. The Director also mentors talent, fosters a culture of learning, and elevates the agency’s analytics capabilities.
Responsibilities
* Collaborate cross-functionally with senior leaders across media, strategy, and creative teams to drive innovation, insights, and data partnerships across multiple accounts.
* Serve as a trusted advisor to clients by developing analytics frameworks, measurement plans, and success metrics aligned with business objectives; identify new measurement opportunities with internal and external stakeholders.
* Guide clients in evolving success measures, leveraging first-party data and predictive modeling to build a structured maturity model for long-term growth.
* Define and drive the analytics agenda in line with business objectives; ensure measurement frameworks evolve with industry developments.
* Oversee reporting, dashboards, and modeling deliverables to ensure accuracy, timeliness, and actionable insights.
* Lead the development of measurement frameworks (e.g., Marketing Mix Modeling, Multi-Touch Attribution, closed-loop attribution) to align with client objectives.
* Leverage first-party data to enhance audience targeting and media effectiveness, collaborating with technical teams on data orchestration and quality assurance.
* Lead high-stakes presentations with senior stakeholders, translating complex data into compelling narratives.
* Support new business development to grow VaynerMedia’s Analytics practice.
* Lead and develop analytics professionals, providing mentorship and strategic guidance to drive executional excellence.
* Foster a collaborative, growth-oriented team environment, coaching analysts on technical skills, measurement frameworks, and industry best practices.
* Integrate AI and machine learning into analytics workflows to accelerate insights, including automated data cleaning, predictive modeling, sentiment analysis, and topic discovery.
* Champion the use of AI-powered tools and frameworks to improve measurement, optimize media and creative performance, and unlock efficiency and value for clients.
Qualifications
* 7-10 years of experience in digital marketing analytics, preferably with a media focus and strong understanding of paid and organic social.
* Deep understanding of digital media channels, measurement methodologies, and performance marketing.
* Experience with campaign analyses across digital platforms (Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, Snapchat).
* Experience with analytics, attribution, and measurement systems (e.g., Google Analytics, Nielsen, IRI, Millward Brown, Oracle).
* Strong storytelling and data visualization experience (e.g., Tableau or equivalent).
* Experience leading and managing a team of analysts across accounts.
* Significant client communication experience, including presentations, brainstorming, and thought leadership.
* Experience with retail media, omnichannel attribution, performance marketing, and/or closed-loop attribution.
* Experience with Python and SQL; advanced Excel skills (pivot tables, VLOOKUPs, macros).
Benefits and Support
* Unlimited holiday + 1 day birthday leave
* YuLife online discount platform
* Journey EAP with life concierge services
* Enhanced parental leave
* Unlimited coaching sessions (private and team)
* Cycle to work scheme
* Employee assistance program (wellbeing)
* Cash Plan with Medicash (level 1 cover; option to add partner; 4 children free)
* Virtual GP, SkinVision, 24/7 health and stress helplines, gym discounts
* Life assurance and income protection
* Group personal pension
What You Should Know About VaynerMedia
Think lab, not agency. We solve business problems and test hypotheses to improve our craft. Our culture is entrepreneurial and fast-paced, with a start-up feel.
VaynerMedia is an Equal Opportunity Employer. We provide equal employment opportunities to all staff and applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other protected class. Candidates must be authorized to work in the UK.
Job Details
* Seniority level: Director
* Employment type: Full-time
* Job function: Research, Analyst, and Information Technology
* Industries: Advertising Services
London, England, United Kingdom
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