Job Description
Digital Marketing Manager
eCommerce Retail
Chester, Hybrid 3/2
* Huge consumer brand - High street brand name
* £multi-million+ turnover business, with continued growth
* Continued investment (people, technology and resource) – multi-million investment
* Award winning! FANTASTIC reputation!
* Hybrid working (3 days per week)
Key responsibilities for this role include:
* ownership over the Digital Marketing Strategy, strategic planning across Paid Media, CRM and Customer lifecycle journeys.
* multimillion digital budgets.
* and report on the performance of all digital marketing activities. Producing performance reports to senior stakeholders.
* closely with the wider marketing team to ensure campaigns align as a multi-channel marketing strategy, including Brand, Content, PR and Social Media, SEO and ATL
* management of the digital team – the delivers of these campaigns.
Experience and Skills Required:
* Ideally 5 years’ experience within Digital Planning/ Digital Strategist/ CRM
* Highly analytical with experience analysing and measuring marketing campaigns (performance of Paid Media channels/ social etc.).
* Experience in campaign planning and coordinating the delivery across different teams.
* Highly experience in CRM and customer journeys, planning customer lifecycle etc.
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