Job Title and Location
Marketing Analyst - Onsite Marketing at Wayfair
Location: London Office-Based (EC1V 7LQ) – Monday–Thursday in office, Friday remote
Salary & Benefits
Salary: £42,000 - £46,000 per year (base salary offered may vary by location, knowledge, skills and experience)
Benefits: Wayfair Employee Discount, Private Medical Care, Dental Care, Gym Membership Reimbursement, Tuition Reimbursement, 25 Days Starting Holiday + Bank Holidays (with tenure increases), Pension, Cycle to Work scheme, and more
About the Role
We’re seeking a data-driven, customer-focused Onsite Marketing Analyst to optimize Wayfair’s digital storefront, driving engagement, conversion, and business impact. You’ll own key onsite initiatives, managing high-visibility flex content pages including the homepage while ensuring alignment with broader marketing strategies for all the Brand Initiatives. Leveraging data insights, content management expertise, and strategic thinking, you’ll craft compelling onsite experiences. Collaborating with Brand, Creative, Performance Marketing, Curated Merch, and Product teams, you’ll enhance discoverability, support marketing campaigns, and drive growth. Ideal for a detail-oriented marketing professional with 2-3 years of onsite or digital marketing experience, passionate about e-commerce optimization, data-driven decisions, and SEO best practices.
Key Responsibilities
* Onsite Content Strategy & Execution: Develop and execute onsite marketing initiatives, ensuring key landing pages align with business objectives, promotional priorities, and customer needs for the Brand Campaigns
* Manage and optimize homepage and category pages, using data-driven content strategies to enhance engagement, conversion, and user experience
* Leverage content management systems (CMS) to schedule, publish, and maintain high-impact onsite content, ensuring accuracy, consistency, and adherence to brand guidelines
* Apply SEO best practices, optimizing keywords, metadata, and internal linking strategies to improve organic visibility and search performance
* Gain in-depth knowledge in Wayfair’s tooling landscape to ensure operational excellence on a day-to-day basis through troubleshooting
* Cross-Functional Collaboration & Stakeholder Management: Align onsite messaging with broader marketing campaigns, working closely with Brand, Creative, Curated Merch, and Product teams
* Partner with the Storefront Product Team to support platform enhancements, troubleshoot technical issues, and ensure an optimal user experience
* Coordinate with regional marketing teams to develop localized strategies for UK B2C and B2B audiences while maintaining global brand consistency
* Quality Assurance & Process Improvement: Perform regular QA checks on onsite content, resolving issues promptly to maintain a seamless user experience
* Develop and document best practices, ensuring a scalable and efficient content management workflow
* Stay ahead of industry trends, introducing fresh ideas and innovations in e-commerce and digital marketing
* Performance Optimization & Data-Driven Decision Making: Analyze key performance metrics, identifying trends and insights to refine onsite marketing strategies and improve customer engagement
* Conduct A/B testing and user behavior analysis, leveraging heatmaps, click tracking, and funnel insights to optimize content effectiveness
* Refine reporting processes, ensuring stakeholders have access to clear, data-driven insights that support business objectives
Qualifications
* 2-3 years of experience in Onsite Marketing, Digital Marketing, E-Commerce, or a related field (experience in retail or marketplace platforms is a plus)
* Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred
* Fluency in English
Skills & Competencies
* Strategic & Collaborative Skills: Content management expertise, experience optimizing onsite content within a CMS in an ecommerce setting; stakeholder management and cross-functional collaboration; strong attention to detail; project management
* Analytical & Technical Skills: Strong data analysis capabilities; experience with Google Analytics (GA4), Adobe Analytics, Looker, Tableau or similar; proficiency in A/B testing & CRO; SEO expertise; technical aptitude (HTML, CSS, UX); advanced Excel, Google Sheets, and data visualization
Equal Opportunity & Accessibility
Wayfair is committed to providing equal opportunities for all individuals, including those with disabilities. Reasonable accommodations are available during the job application or interview process. If you require an accommodation, please let us know by completing the Accommodations for Applicants form.
For more information about applying for a career at Wayfair, visit our FAQ page. Your personal data is processed in accordance with our Candidate Privacy Notice. If you have questions or wish to exercise your rights under privacy laws, contact dataprotectionofficer@wayfair.com.
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