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Our origins date back to 1965 when Derrick Naylor began trading from a former Co‑operative shop in Norden, near Rochdale. Over a period of 42 years, Derrick built a solid reputation for stocking quality equestrian products and supplies. Naylors was taken over in 2007 and, as a family‑run business through to 2020, expanded to three large stores in Rochdale, Nantwich and Cannock. During this time, the website, naylors.com was born and continues to bring the best equestrian products to customers all over the world. A new Era for Naylors Since the end of 2020, Naylors and its team has been part of the GO Outdoors family. Excellent customer service and a unique in‑store experience remain our top priority as we continue to supply the very best equestrian products and top brands that we know you, our customers, love. In the future, you’ll see Naylors concessions appear into GO Outdoors stores nationwide, which means you’ll have even more access to all your favourite equestrian and riding essentials. Whether you are a happy hacker, a competitive rider or simply love to get outdoors in the countryside, Naylors is your go‑to store for all things equestrian, country and pet.
Role overview
The Store Manager oversees daily operations, drives sales performance, manages a team of motivated employees, and ensures exceptional customer service to achieve business goals.
Responsibilities
* Effectively run store operations to meet or exceed sales & KPI targets, set clear sales goals, track performances, and evolve processes for continuous growth.
* Create and maintain colleague schedules to ensure proper coverage and productivity.
* Develop a positive team culture through recruiting, training, and continuous development.
* Build a motivated, high‑performing team to increase store success.
* Analyse sales data and financial reports to make quick, well‑informed decisions and identify opportunities.
* Implement strategies to meet and exceed sales targets.
* Use visual merchandising techniques to attract customers and enhance purchases.
* Ensure merchandise displays are attractive and align with brand guidelines.
* Deliver high‑level service to achieve a positive Net Promoter Score (NPS).
* Handle customer inquiries, feedback, and complaints professionally.
* Drive loyalty programmes and promotions to enhance engagement.
* Maintain compliance with company policies, procedures, and regulatory requirements.
* Control store expenses to stay within budget.
* Ensure compliance with health & safety regulations.
Role objectives and KPIs
* Achieve or exceed monthly sales targets.
* Meet additional KPIs: units, conversion, ATV, UPT.
* Achieve upselling or cross‑selling targets.
* Maintain a high Net Promoter Score.
* Ensure stock accuracy during audits.
* Ensure new colleagues complete mandatory training.
* Meet or exceed employee satisfaction and engagement benchmarks.
* Control operational costs within allocated budget.
Skills and Experience
* Previous management experience in a fast‑paced retail or customer‑facing environment.
* Passion for retail and understanding of latest trends and competitors.
* Strong leadership skills with experience coaching and developing a team.
* Excellent communication skills.
* Track record of managing and exceeding sales targets and KPIs.
* Experience analysing reports and making commercial decisions.
* Keen eye for detail and commerciality.
* Experience in visual merchandising is advantageous.
* Ability to promote JD Group values to internal and external stakeholders.
Benefits
* Quarterly discretionary bonus schemes.
* 30% off a large number of products in‑store and online.
* Exclusive deals and discounts through online benefits platform.
* Access to digital health and well‑being services.
* Health cash plans.
* Internal development courses for career growth.
* Access to apprenticeships & accredited qualifications.
* Company sick pay scheme.
* Health care cover.
* Discounted gym memberships.
* Life assurance.
* Colleague networks for sharing experiences and supporting positive change.
* Volunteer opportunities and JD Foundation engagement.
* Employer engagement forums.
* Incremental holiday allowance.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Sales and Business Development
Industries
* Retail
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